Mark Anthony Brands

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Brewbound Podcast: Mark Anthony President David Barnett on White Claw’s Consistency

Brewbound Podcast: Mark Anthony President David Barnett on White Claw’s Consistency

In this episode of the Brewbound Podcast, Mark Anthony Brands president David Barnett details how the bev-alc company is “doing better than most” in today’s challenged marketplace. He spoke about the company’s highlights with Brewbound editor Justin Kendall, in a conversation recorded at the National Beer Wholesalers Association’s (NBWA’s) Annual Convention in Las Vegas.

Prime Hydration Slashing Sugar, Más+ by Messi Shifting to Cans in 2026

Prime Hydration Slashing Sugar, Más+ by Messi Shifting to Cans in 2026

Of all the hurdles (self-inflicted and otherwise) facing beleaguered hydration drink brand Prime, sugar may not appear to be the most obvious. Nevertheless, the influencer-led, Congo Brands-owned company is seeking to spark a sales and popularity rebound with Prime Zero. Meanwhile, soccer superstar Leo Messi’s Más+ by Messi will shift to slim cans next year.

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

Mark Anthony Brewing to Eliminate 143 Jobs in N.J.

Mark Anthony Brewing to Eliminate 143 Jobs in N.J.

Could Mark Anthony Brands be shuttering its first-ever owned production facility for White Claw, Mike’s Hard Lemonade and Cayman Jack? The future of Mark Anthony Brewing’s production facility in Hillside, New Jersey, is unclear as the company has filed notice that 143 workers will be affected by job cuts this fall.

The Key to Better Distributor Relationships? Survey Says Simplification & Focus

The Key to Better Distributor Relationships? Survey Says Simplification & Focus

What do distributors want in 2025? A survey of 173 distributors from across the U.S. found that middle-tier leaders are seeking simplification and focus in programs, among other key traits. Those answers were among the takeaways from consulting firm Tamarron’s 27th annual Brewer Partnership Compass survey.

How Dillon’s is Combatting Gin Naysayers With ‘Bartender Quality’ Canned Craft Cocktails

How Dillon’s is Combatting Gin Naysayers With ‘Bartender Quality’ Canned Craft Cocktails

When Geoff Dillon founded Dillon’s Small Batch Distillers in 2012, he wanted to make whiskey and other bottled craft spirits, inspired by the natural surroundings of the distillery’s backyard in Niagara (Ontario, Canada). Thirteen years later, Dillon’s gin- and vodka-based 5% ABV canned cocktails (RTDs) are what’s leading the way.

Total Wine, Whole Foods Dish on Summer Retail Trends

Total Wine, Whole Foods Dish on Summer Retail Trends

Non-alcoholic beer, Italian imports and fruit-forward offerings are just a few of the summer trends popping in Total Wine & More and Whole Foods Market stores. Total Wine’s Adrea Starr and Whole Foods Market’s Mary Guiver offered insights into what they’re seeing as summer sets in.

White Claw’s 4-Pronged Future Focus; Zero Proof Rebrand, ClawTails Launch, Core Nostalgia

White Claw’s 4-Pronged Future Focus; Zero Proof Rebrand, ClawTails Launch, Core Nostalgia

Mark Anthony Brands (MAB) is rolling into summer with a focused plan behind White Claw, which boasts an even more dominant position in the hard seltzer segment. Now in its ninth year, White Claw now holds around 70% share of hard seltzer dollar sales, and a 50% share of “total beverage-alcohol seltzer,” which is primarily White Claw and Gallo’s High Noon, MAB president David Barnett said.


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