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Mark Anthony Brands
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Mark Anthony’s Strategy for Gaining Ground in Hard Sports Drinks
Mark Anthony Brands conquered hard seltzer with White Claw. Can the company pull off a repeat in the fast-growing hard sports drink (vodka + ade) market?

Mark Anthony & Diageo Accelerate Growth Amid Top Vendors’ Mixed Start to Q4
Most beer segments recorded improved trends as the final quarter of 2026 kicked off this month, but that didn’t guarantee the same result for top beer vendors.

Coors Distributing Argues Constellation Termination Presents ‘Substantial Threat’ to Biz; Constellation Counters ‘Classic Money Damages case’
Arguments in Colorado’s distributor termination dispute between Coors Distributing Company (CDC) and Constellation Brands began playing out earlier this week in the district court for the city and county of Denver.

White Claw Maker Enters Hard Sports Drinks with RefreshAde as More Players Join the Field
Mark Anthony Brands navigated the hard seltzer gold rush phase with White Claw coming out on the other side as the segment’s top-selling brand. The company is looking to repeat in the fast-growing hard sports drink segment with a challenger brand: RefreshAde.

Coors Distributing Fights Constellation, Mark Anthony Exits, Sues in Civil Court
As it foreshadowed last week, Molson Coors-owned Coors Distributing Company (CDC) has filed a pair of lawsuits to halt terminations from two of its largest suppliers.

Coors Distributing Company Plans to ‘Fight’ Constellation, Mark Anthony Terminations
The exits of Mark Anthony Brands and Constellation Brands from Molson Coors-owned Coors Distributing Company (CDC) may not be frictionless.

Brewbound Podcast: Hard Sports Drinks, Industry Layoffs and Pabst’s Stolen Beer
The summer selling season wraps up this weekend with Labor Day Monday, and one of the hottest segments of the summer has been hard sports drinks. Brewbound editor Justin Kendall and senior reporter Zoe Licata dive into the fast-growing segment and how their views have shifted on it over the last year.
Several Long Drink Sales Team Members to be Laid Off in Wake of Mark Anthony Acquisition
Several members of The Finnish Long Drink’s sales force have announced the elimination of their roles in the wake of the ready-to-drink cocktail’s (RTD) acquisition by Mark Anthony Brands earlier this year.

Constellation Only Top 5 Beer Vendor in Growth in L4W, per Circana Monthly Report
The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.

3 Up, 3 Down: Apple Beer Ascends, While Beer Pricing Diverges By Segment
In the latest installment of 3 Up, 3 Down, 3 Tier Beverages consultant Danelle Kosmal and analyst Devon Hevener share insights on industry growth and accompanying downward trends, including apple-flavored beer’s ascent.

July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans
This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.

NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut’s Deepa Chungi Shares the Key to a Successful Events Biz
As middle-tier M&A dominos fall this summer, NBWA president and CEO Craig Purser joins the latest Brewbound Podcast to discuss the tectonic shifts in the distribution landscape. Plus, Aeronaut director of programming Deepa Chungi shares how the Massachusetts craft brewery created a booming events business.

Messi, No Más: Game Over for Soccer Star and Mark Anthony’s Hydration Brand
After making a splashy debut in 2024, Más+ By Messi, the hydration drink brand co-launched by global soccer superstar Lionel Messi and Mark Anthony Brands, is officially out of the game.
BuzzBallz Leads the Way in Premixed Cocktails; Segment +39.8%, to $2.74B in L52Wks
Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.