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Circana Weekly Scans: St. Patrick’s Day Off-Premise Dollars -3.9% vs 2024

2025’s drinking occasions just can’t hold a candle to 2024, it seems. In the lead up to St. Patrick’s Day (week ending March 16), off-premise bev-alc sales recorded a -3.9% decline year-over-year (YoY), market research firm Circana reported in its newest batch of weekly data. Holiday shopping delivered a +5% increase week-over-week (WoW).

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Total Wine Super Bowl Shakeout in KC, Philly & Nationally

Total Wine & More shared its list of the top brands sold in its Kansas City and Philadelphia area stores for the Super Bowl. Home-market brand families – Boulevard in Kansas City and Surfside in Philly – topped the lists in their respective cities.

Anheuser-Busch InBev Push for ‘American’ Classification Adopted at Caesars Superdome Ahead of Super Bowl LIX

Super Bowl LIX attendees will have a choice of “American” lagers – as opposed to “domestic” beers at the Caesars Superdome on Sunday. The switch follows Anheuser-Busch InBev U.S. CEO Brendan Whitworth’s call for “domestic” beers to be reclassified as “American” beers in a 600-word missive to distributors earlier this week, first reported by Beer Business Daily.