Anheuser-Busch InBev logo

Anheuser-Busch InBev

Production - Large

Brewery news

What if … Anheuser-Busch InBev Acquired BeatBox?

Anheuser-Busch InBev’s will-they, won’t-they $700 million acquisition of party punch maker BeatBox is still awaiting an answer. However, Dan Wandel, Bump Williams Consulting chief strategy officer, indulged what a combination of the two companies would mean for high ABV (8% and up) and flavored beverage-alcohol.

A-B Q3 US Depletions -2.5%, Shipments -2.7%

Anheuser-Busch InBev’s (A-B) U.S. volume declines accelerated in Q3, but the beer giant’s business continued to outperform category trends, the company reported today.

UFC Champ Michael Chandler Partners With Phorm Energy As A-B Expands Production

Phorm Energy, the new beverage joint venture backed by Anheuser-Busch InBev and UFC boss Dana White, has chosen its fighter. The energy drink brand, a spin-off of 1st Phorm that’s produced by A-B, on Monday morning revealed three-time MMA champion Michael Chandler as its newest partner and a central focus of new content and marketing.

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

The Key to Better Distributor Relationships? Survey Says Simplification & Focus

What do distributors want in 2025? A survey of 173 distributors from across the U.S. found that middle-tier leaders are seeking simplification and focus in programs, among other key traits. Those answers were among the takeaways from consulting firm Tamarron’s 27th annual Brewer Partnership Compass survey.