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Anheuser-Busch InBev
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BuzzBallz Leads the Way in Premixed Cocktails; Segment +39.8%, to $2.74B in L52Wks
Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.

Press Clips: Breakthru Strikes, Monster and Diageo Earnings, Hard Seltzer’s Top-Heavy Market & More
Breakthru Drivers Strike in Illinois & Missouri; Diageo Beer USA Net Sales +9.1%, Global Net Sales +2.3%; Monster Q1 Alcohol Net Sales -5.9%; Hard Seltzers Increasingly Top-Heavy Market; A-B CMO: ‘25 is the New 21’; Molson Coors Reveals Keystone Light Apple Cans.

A-B Q1 2026: Depletions +0.3%, Shipments -3.2%; Cutwater’s Rise Continues
Anheuser-Busch InBev (A-B) outperformed the U.S. beer industry in the first quarter of 2026, the company reported Tuesday. In the U.S., A-B’s Q1 depletions (sales to retailers) increased 0.3% year-over-year (YoY), which the company credited to “beer and beyond beer share gains and an improved industry.” Shipments (sales to wholesalers) declined 3.2%.

Spirit, Wine RTDs Drive Nearly All Growth as Hard Lemonade Hits $1.5B
Ready-to-drink hard lemonade has surged to $1.5 billion in sales, but new styles are squeezing out the segment’s mainstays.

514 Eagle Rock Colorado Employees to Be Laid Off in Wake of Southern Glazer’s Sale, Per WARN Notice
All 514 Eagle Rock Distributing employees in Colorado will be permanently laid off in June following the completion of the sale of the independent Anheuser-Busch InBev wholesaler to Southern Glazer’s Wine & Spirits.
Southern Glazer’s Strikes Another A-B Distributor Deal, Adding Eagle Rock in Colorado
Southern Glazer’s Wine & Spirits’ ambitions for Anheuser-Busch InBev’s portfolio aren’t limited to New York. The wine and spirits juggernaut has struck another deal for a red network distributor, this time for the assets of Eagle Rock Distributing Co. in Colorado.

Budweiser Takes 1st in USA Today Ad Meter with ‘American Icons’ Ad
On a night when 23% of the Super Bowl ads promoted AI, Americana and beer came out on top in USA Today’s Ad Meter rankings.

Press Clips: Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb
Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb; Budweiser Drops Super Bowl LX Ad; People Moves at Holidaily, Bell’s; Athletic’s Bill Shufelt on Bold Names; Womrtown’s Patriot Place Taproom Gets a ‘Glow Up.’

Beverage Bytes Survey: C-Store Retailers Project 2026 Beer Sales +3%; Goldman Sachs Says ‘2026 Could be the Year of Beer Stocks’
Convenience store retailers offered an optimistic outlook on 2026 beverage sales in Goldman Sachs’ Q4 Beverage Bytes retailer survey, which represents roughly 28% of the c-store channel (around 42,000 retail locations).

Press Clips: A-B CEO Scoffs at Hemp, BERO Gets New PE Money and Numerator Names the 2025 Fastest Growing Brands
Anheuser-Busch CEO Brendan Whitworth’s take on intoxicating hemp; non-alc Bero receives private equity investment; Otherlands Beer shares tariff impact; taproom closures; people moves; and more.

Press Clips: Russian River Partners with Russian Riverkeeper; The Bruery’s Scott Fielder Named Master Cicerone
Russian River Brewing Company [RRBC] (Windsor & Santa Rosa, California) has begun donating proceeds from Russian River 110 West Coast Pils to Russian Riverkeeper, a local non-profit climate organization focused on its eponymous river.

Anheuser-Busch InBev to Invest $30 Million in Jacksonville Brewery Upgrade
Anheuser-Busch InBev (A-B) announced it will invest $30 million in its Jacksonville, Florida, brewery as part of the company’s Brewing Futures initiative to support American manufacturing.

Brewbound’s 10 Most Read Stories of 2025
We’ve compiled our most read stories of the past year, and one company dominated the headlines (with not the sunniest lineup of news): Anheuser-Busch InBev (A-B).
Anheuser-Busch to Sell 1 Brewery, Close 2
Anheuser-Busch InBev (A-B) will sell one brewery and shutter another two, the company announced today.