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A-B CEO: ‘We are the Competition’ in Spirits; World Cup Benefits to Last Beyond 2026
Anheuser-Busch InBev may be the top beer manufacturer in the world, but it has a way to go in spirits. “We are the competition,” A-B CEO Michel Doukeris said of the company’s position in the spirits category during Thursday’s Q2 earnings call.

A-B’s US Depletions -1.9%, Shipments -0.6% in Q2; Cutwater 2nd Largest Revenue Growth Contributor
Anheuser-Busch InBev’s U.S. business in Q2 recorded declines in depletions and shipments of 1.9% and 0.6%, respectively, the company reported Thursday morning.

Insider’s Week in Beer: 🤔 How Do You Say Bud In German?
Say what you will about A-B, but they don’t take no for an answer! (See BUD LIGHT SELTZER still on shelves, somewhere).

Brewbound Voices: The A-B Consent Decree Expired Earlier This Week. What Now?
Ten years ago, the Justice Department (DOJ) allowed the world’s largest brewer (Anheuser-Busch InBev) to buy the world’s second largest brewer (SABMiller), but only after imposing rules designed to protect competition and keep the market open. Those rules expire this month. This is what they did, and why their expiration matters.

3 Up, 3 Down: Apple Beer Ascends, While Beer Pricing Diverges By Segment
In the latest installment of 3 Up, 3 Down, 3 Tier Beverages consultant Danelle Kosmal and analyst Devon Hevener share insights on industry growth and accompanying downward trends, including apple-flavored beer’s ascent.

July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans
This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.

Modelo, Michelob & Busch Top July 4 Beer Gains as Total Bev-Alc Falls Flat, per Circana Weekly Scans
This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.

Mich Ultra, High Noon & Mexican Imports Are Winning the World Cup in the On-Premise, per BeerBoard
Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.

Press Clips: Allagash Launches New Ad Campaign; Ballast Point Closes SF Tasting Room; Do Consumers Really Know the Base?
Allagash Launches Naturally Occurring Ad Campaign; Ballast Point Closes San Francisco Taproom; Battle of the Alcohol Bases: Can Consumers Tell the Difference?; Stock Watch at Halfway Point of 2026; Holidaily’s Sunny New Look

NÜTRL Founders Invest in Los Sundays, Apply RTD Playbook to Tequila
The founders who built NÜTRL into Canada’s top vodka soda are putting that playbook to use again, this time with tequila.

Press Clips: New Trail Leadership Moves, A Massachusetts Brewery Auction, Declining Consumer Sentiment & More
A leadership shakeup has happened at Pennsylvania’s New Trail Brewing. Founder and CEO David Hertwig is transitioning “into a more strategic role,” rather than daily operations, while keeping his c-suite title.

TJ Sheehan Distributing to Acquire Eagle Beverage in Central NY
A pair of independent red network distributors struck a deal in Central New York. Sheehan Family Companies subsidiary T.J. Sheehan Distributing is set to acquire Eagle Beverage Company, adding around 3 million cases to its business.

New Belgium Tops Big Beer Craft in 2025; Molson Coors Slides to No. 3 Behind A-B Portfolio; Blue Moon Down 881k Barrels in Decade
Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.
Heat Check: Trend Tracking as Summer Begins
The summer selling season is upon us, signaling the start of the beer category’s most important stretch. Encouraging early trends this year have given way to a more cautious outlook. More recent trends “signal erosion from the stronger momentum seen in March and early April,” market research firm NIQ noted in a recent report. As the industry hopes the heat creates a summer thirst, here are eight storylines we’re tracking.