Surly Brewing Company logo

Surly Brewing Company

Brooklyn Ctr · MN

Brewery news

New Distribution Service Offers Brewers a Chance to Test Markets, Fill Excess Capacity

Starting in June, nine U.S. states will begin receiving limited shipments of popular but hard to obtain craft beers via a new program called “Guest Brewer.” Brew Pipeline, a so-called “direct-access platform” started by Steven Kwapil and Trip Kloser, is playing matchmaker for craft breweries and wholesalers through the Guest Brewer program. Kwapil and Kloser have tapped industry veteran Marty Ochs — who served as Ninkasi’s director of sales between 2009 and 2013 before launching his own craft beer consultancy — with curating the program’s portfolio of breweries and building its network of wholesalers.

As Brewery Taprooms Thrive, Industry Stakeholders Voice Concerns

Over the last two years, brewery-owned taprooms and satellite retail outposts have emerged as both lucrative profit centers for emerging craft beer makers and an opportunities to deliver unique experiences to thirsty consumers. But as the number of taprooms has grown, so too have concerns about their impact on the three-tier system.

Former Sierra Nevada New Product Development Manager Joins Surly Brewing

In the ever-mercurial craft beer industry, the need for strong branding and innovation has never been more important. Minnesota alone is home to more than 150 craft breweries, with new taproom doors opening almost daily. Surly Brewing Co. (Surly), the Minneapolis-based independent craft brewery, is facing 2018 head-on with strategic growth, innovative beer styles, and the addition of Bill Manley as the Director of Brand Development.

Surly Releases Abrasive Double IPA

Minnesota’s first double IPA, it started life as 16 Grit, which is a size of abrasive grit once manufactured at the Sparky Abrasive factory, ancestral Brooklyn Center home of Surly Brewing Co.