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Sierra Nevada Brewing Company
Chico · CA · Production - Regional
Brewery news

IRI Worldwide: U.S. Beer Sales Top $12 Billion Through May 20
U.S. beer dollar sales increased 4.1 percent as volume sales grew 2.1 percent through the four weeks ending May 20, according to retail data provider IRI Worldwide.
Sierra Nevada, Weihenstephan Release Braupakt Hefeweissbier
Weihenstephan, the World’s Oldest Brewery, and Sierra Nevada, one of America’s pioneering craft brewers, have released their eagerly-anticipated Hefeweissbier, “Braupakt” through a series of road show unveiling events in New York, Chicago, San Francisco and Los Angeles.
Sierra Nevada Partners with Kimberly-Clark Professional to Recycle Used Gloves
Sierra Nevada has taken another step in its sustainability journey – diverting thousands of pounds of nitrile gloves from its manufacturing waste stream through The RightCycle Program from Kimberly-Clark Professional

As Brewery Taprooms Thrive, Industry Stakeholders Voice Concerns
Over the last two years, brewery-owned taprooms and satellite retail outposts have emerged as both lucrative profit centers for emerging craft beer makers and an opportunities to deliver unique experiences to thirsty consumers. But as the number of taprooms has grown, so too have concerns about their impact on the three-tier system.

Brewers Association Acknowledges ‘Haze Craze’ with Creation New Style Categories
The Brewers Association has officially recognized hazy New England-style IPAs as a bona fide beer style. In a press release, the trade group today announced changes to its “Beer Style Guidelines,” a reference for brewers and beer competition organizers that includes style descriptions and product specifications. Among the new styles of beer featured in the 2018 guidebook are three cloudier offerings – “Juicy or Hazy Pale Ale,” “Juicy or Hazy IPA” and “Juicy or Hazy Double IPA” — which over the years have become known as New England-style or Northeast IPAs.

Brewers Association Ranks Top US Brewing Companies in 2017
The Brewers Association today released its annual rankings of the top 50 U.S. beer companies based on 2017 sales volume estimates. Here’s how things shook out:

Eyeing a Return to Growth, Sierra Nevada Refocuses on Pale Ale
After two consecutive years of single-digit sales declines, Sierra Nevada Brewing is refocusing its efforts on selling its flagship Pale Ale while also telling its story to consumers.
Weihenstephan and Sierra Nevada Collaborate on Braupakt Hefeweissbier
Weihenstephan, the World’s Oldest Brewery, has embarked on a dream-team partnership with Sierra Nevada, one of America’s pioneering craft brewers, to create “Braupakt,” the eagerly-anticipated Hefeweissbier. Weihenstephaner Braupakt will be available nationwide in April 2018.

IRI Worldwide: US Beer Sales Top $2 Billion in January
Following a year of flat sales at off-premise retail in 2017, U.S. beer dollar sales increased 3 percent through the first four weeks of 2018, according to retail data provider IRI Worldwide. IRI, a Chicago-based market research firm that tracks category-wide sales trends at off-premise retailers, reported total U.S. dollar sales of about $2.2 billion through January 28 in its multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

People Moves: North American Breweries Announces New CEO; Chris Steffanci Named CEO of Columbia Distributing
North American Breweries this week announced that Kris Sirchio, who has served as CEO since 2013, would step down. Adrian Lachowski, the general manager of Florida Ice and Farm Co.’s (FIFCO) Central American beer and FMB business, will take over as CEO in early February, the company said via a press release.

IRI Worldwide: US Beer Sales Exceed $34 Billion in 2017
U.S. beer volume sales were roughly flat in 2017, according to retail data provider IRI Worldwide. The market research firm, which tracks category-wide sales trends at off-premise retailers, reported that total U.S. beer dollar sales topped $34 billion in the firm’s multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

IRI Worldwide: US Beer Sales Flat Through Early December
As the end of 2017 draws near, U.S. beer volume sales remain roughly flat, according to recent data from Chicago-based market research firm IRI Worldwide. IRI, which tracks beer sales at off-premise retailers, reported that total beer sales through the first 11 months of 2017 exceeded $31.8 billion in the firm’s multi-outlet and convenience. Through December 3, U.S. beer volume sales declined 0.5 percent while total beer dollar sales increased 1.1 percent.

Nevada’s Crown Beverages Shutters as Southern Glazer’s Acquires Rights to 10 Brands
Fighting an ugly court case, but in charge of distributing more than a half-million cases of beer annually, Northern Nevada-based beer wholesaler Crown Beverages ceased operations on June 30, Brewbound has learned. Many of the beer brands Crown once distributed have found a new route to market via competing wholesalers that deliver to retailers in the area.

Last Call: Lagunitas Partners with CannaCraft; Long Trail Sues Burton
In this week’ edition of Last Call: Lagunitas partners with CannaCraft on a beer and vaping products; Long Trail sues Burton Snowboards; and more.