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Sierra Nevada Brewing Company

Chico · CA · Production - Regional

Brewery news

Sierra Nevada Names Joe Whitney as Chief Commercial Officer

Sierra Nevada yesterday named Joe Whitney as the company’s first chief commercial officer. Whitney, who began with the company in 2006, had been serving as the vice president of sales. The announcement comes after a six month-long effort to create a senior leadership team that, according to Whitney, will be tasked with doubling production over the next decade and transforming the company into the largest independently-owned craft brewery in the U.S.

Sierra Nevada Unveils 2 New Product Launches for 2017

Sidecar Orange Pale Ale is the perfect accompaniment to Sierra Nevada Pale Ale. Made with orange peel and bold, citrus-heavy hops, this 35 IBUs and 5.3% ABV addition is a refreshing twist on the classic pale ale.

To Fight Flagship Fatigue, Sierra Nevada will Introduce Pale Ale and Torpedo Line Extensions in 2017

Beginning January, 1, 2017, Sierra Nevada will introduce two new core products: The first, Sidecar Orange Pale Ale, is a 5.3 percent pale ale brewed with oranges that the company hopes will generate interest from consumers craving a more fruit-forward drinking experience. A second product, Tropical Torpedo, will also look to capitalize on a growing shift toward citrus and tropical IPA variants.

Press Clips: Sierra Gets a ‘Draught House’ at New Sacramento Arena; BrewDog Raises $1 Million in 72 Hours

In this week’s edition of press clips: Sierra Nevada Brewing Company agrees to a 10-year partnership with the Sacramento Kings; Scottish craft beer maker BrewDog raises $1 million from more than 1,200 investors in just three days; the St. Louis Brewery moves forward with its efforts to trademark the name “Schlafly” for use in beer and Boston Beer Company launches a national television and radio ad campaign for its newest product line — Truly Spiked & Sparkling.

Sierra Nevada Names Jeff White COO

Sierra Nevada Brewing yesterday named Jeff White as the company’s first chief operating officer. White, who began with the Chico, Calif.-based craft brewery in 2013, serving first as its systems integration director, will bring more than 30 years of brewing industry experience to the newly created COO position.

Sierra Nevada Collaborates with Brauhaus Riegele to Produce New Pale Ale

American craft brewer powerhouse Sierra Nevada Brewing Co. has collaborated with 630-year-old Bavarian craft brewer Riegele to produce a rare beer seldom seen in Germany: an American pale ale. The beer is being released in 11.2 oz. bottles exclusive to the German and European markets beginning this month.

Sierra Nevada Brewmaster to Retire in 2017

Longtime Sierra Nevada brewmaster Steve Dresler will retire in early 2017, the beer company announced last week. Under Dresler’s direction, Sierra Nevada won eight World Beer Cup awards and 31 Great American Beer Festival medals, according to the release. Sierra Nevada said it has already begun the search for a new brewmaster and that Dresler would help train the yet-to-be named replacement.