New Belgium Brewing Company

Know thy enemy. If you’re a brewery trying to make it in today’s crowded alcohol marketplace, that means understanding the strategies that wine and spirits brands have used to snatch 10 percent of total U.S. alcohol shipments away from the beer category over the last 20 years.

New Belgium Brewing’s Greater Lengths video series shifts the spotlight away from the beer and onto the people it brings together.

After an nine month search, New Belgium Brewing has found its next CEO. The Fort Collins, Colo.-headquartered company, which also operates a brewing facility in Asheville, North Carolina, today announced that Steve Fechheimer, the former chief strategy officer at Beam Suntory, would take over as CEO in mid-August.

New Belgium Brewing has earned a trifecta of LEED certifications on all three of their Asheville facilities: Liquid Center tasting room (Platinum), Brewery (Gold), and Distribution Center (Silver).

New Belgium Brewing’s 2017 blend of Transatlantique Kriek is out now and it’s the first time the beer is 100% wood-aged.

Production at 25 of the top 50 Brewers Association-defined craft breweries didn’t grow last year, according new data released today by the trade organization.

After 21 years at the controls of New Belgium’s brewing program, legendary brewmaster Peter Bouckaert will depart the country’s fourth-largest craft brewery for a much smaller project. New Belgium, which is headquartered in Fort Collins, Colo. and has a brewing facility in Asheville, North Carolina, today announced that Bouckaert would leave the company for Purpose Brewing and Cellars, which was described in a press release as “an aspiring farm brewery” that would produce both coffee and beer.

New Belgium Brewing and Colorado State University are teaming up for a one-of-a-kind collaborative beer, Old Aggie Superior Lager. Packaging for the crisp golden lager prominently features Colorado State’s ram mascot, with a green and orange vintage color scheme that evokes the school’s rich agricultural history and tradition. The beer will be a year-round offering available for distribution only in Colorado.

New Belgium Brewing’s Voodoo Ranger line is adding a special release series to the mix. First up is Voodoo Ranger Juicy Mandarina IPA, an unfiltered wheat IPA. It bursts with citrus and juicy tropical flavors and features German Mandarina Bavaria and Australian Galaxy hops

Following in the footsteps of other large, established U.S. craft beer companies who have introduced flagship line extensions in recent years, New Belgium Brewing today announced plans to release a Belgian White version of its popular Fat Tire brand. Slated for a nationwide rollout beginning August 1, New Belgium’s new unfiltered wheat offering will compete for market share against other well-known wheat beers — including MillerCoors’ Blue Moon Belgian White, Anheuser-Busch InBev’s Shock Top Belgian White and Allagash Brewing’s White Ale — in the second-largest craft category by style.

Brewed with watermelon and lime peel, New Belgium Brewing’s new seasonal release offers an approachable, fruit-infused ale. Juicy Watermelon Lime Ale is crisp, refreshing and juicy – the perfect option for beating back the summer heat. It has a bright fruity flavor and a thirst-quenching finish. The beer, which is available now through July, is available in 12 oz. bottles and cans, and on draft.

This year marks New Belgium’s 20th year for making sour beers, which first launched its wood beer program in 1997 with La Folie.

A group of 33 craft breweries have signed a letter urging senators to vote against the confirmation of Scott Pruitt as administrator of the U.S. Environmental Protection Agency.

In 2013, New Belgium CEO Kim Jordan told Brewbound that the Colorado brewery would sell its products in all 50 states by 2018. It looks like her company’s goal of becoming a nationally distributed craft beer brand will happen slightly ahead of schedule.