About 60,000 people attended last week’s Great American Beer Festival in Denver, but the 2019 edition of national trade group the Brewers Association’s (BA) largest consumer-facing event may mark the last in which beer is the only featured alcoholic beverage.

Stone Brewing’s Arrogant Consortia has announced the launch of Jägermeister Arrogant Bastard Ale, an American strong ale brewed in collaboration with the makers of Jägermeister. Meanwhile, New Belgium Brewing Company and High Brew Coffee are collaborating on new coffee beer. And Superfluid Supply Company, a new subsidiary of Short’s Brewing, today announced the release of Beaches Hard Seltzer.

Craft brewer New Belgium Brewing and North Carolina State University are teaming up for a collaborative beer paying homage to NC State, Old Tuffy Premium Lager.

In episode 38 of the Brewbound Podcast, Fechheimer discusses the internal tug-of-war between creating new brand identities and leveraging New Belgium’s already well-established name. He also explains how New Belgium plans to rebound from a difficult 2018 and discusses the company’s plan for working more closely with underrepresented communities.

Big Ditch Brewing Company announced that it will debut ‘Folly,’ a collaborative IPA, alongside New Belgium Brewing, the fourth largest brewer of craft beer in the United States.

New Belgium Brewing is celebrating summer with the release of Juicifer IPA, a new offering in the Voodoo Ranger Rotating IPA Series.

Longtime New Belgium Brewing spokesman Bryan Simpson will depart the company on May 10, Brewbound has learned. Leah Pilcer-Pitman, who most recently served as New Belgium’s director of retail development and strategy, will supplant Simpson as director of communications.

In this week’s Last Call: Boston Beer CEO’s 2018 compensation hits $20 Million; New Belgium opens remodeled pub at Denver airport; 7-Eleven tests upscale store; Amazon seeks alcohol policy manager; New York State Liquor Authority fines Shmaltz; and more industry news.

ew Belgium Brewing is excited to announce the opening of its new bar and restaurant located in Concourse B at Denver International Airport. This newly built space features a 125-seat venue with a full bar and kitchen giving travelers the chance to experience the look, feel and world-class beer of Colorado’s largest independent brewery without leaving the airport.

New Belgium Brewing’s next Wood Cellar Reserve is an homage to the southern culinary scene. Featuring Scuppernong grapes, the official state fruit of North Carolina, Southern Vine Sour is chock-full of confident and exciting flavors that epitomize the series’ ability to experiment and explore. 

Passion Fruit Kölsch, a refreshing ale packed with tropical fruit flavors, is the second release in New Belgium’s Up Next Series.

New Belgium Brewing is pleased to unveil Fat Tire Amber Ale’s 2019 label refresh hitting shelves throughout the month of March. The new bottle and can designs feature a bold blue-on-red graphic look that celebrates many of the original label’s classic elements.

After experiencing an 11 percent production decline in 2018, New Belgium Brewing has opened its Colorado brewing facility to an upstart lager brand that is aiming to eclipse the 100,000-barrel threshold within two years. New Belgium — the fourth largest craft brewery in the U.S. — and Charleston, South Carolina-based East Island Brewing Co., maker of the “Island Coastal Lager” brand, today announced the new brewing arrangement in a joint press release.