Craft beer doesn’t need a complete reset in strategy, but rather a re-focus on what consumers care about to stay relevant, the panelists of Brewbound’s first in-person Brew Talks meet-up of 2021 said earlier this month.

New Belgium Brewing is releasing its Carbon Neutral Toolkit to support fellow beer companies on the journey toward net-zero carbon emissions.

Craft beer pioneers, New Belgium Brewing, and botanical brew experts, Flying Embers, have unveiled today their exciting collaborative project, Oh, Hi!, just in time for summer.

Spiceology, the fastest-growing spice company in America, announced its latest innovation in partnership with New Belgium Brewing with the release of six new beer-infused blends.

Carissa Sweigart, Boston Beer’s leader of diversity, equity and inclusion, and Shelley Smith, brewing innovation manager, join the Brewbound Podcast to discuss the 2021 release, the origins of the beer, the company’s overall philanthropic efforts, and the conversations currently ongoing at the brewery in the wake of industry-wide allegations of misconduct and misogyny.

Two of the leading American craft brewers, Samuel Adams and New Belgium Brewing, announced they are partnering for Pride to help spread a message of hope, love and inclusion through beer – something that has brought people together for centuries.

Breweries that fall outside of the Brewers Association’s (BA) craft brewer definition collectively declined 5%, to 8.2 million barrels in 2020, according to data in the May/June issue of the New Brewer.

The average price for a case of beer sold in off-premise retail chains has increased $1.32, to $26.47 year-to-date through April 18, compared to the same period last year, according to data shared by market research firm IRI. Segments with the biggest price bumps in 2021 include cider (+$1.76 per case, to $43.27), flavored malt beverages (+$1.28 per case, to $35.55) and imports (+$1 per case, to $33.36).

Riverbend Malt House has partnered with New Belgium Brewing on Old Tuffy Premium Lager, which now includes a portion of Southern Select, a flavorful base malt produced with 2-row barley grown in North Carolina.

This Earth Day, Fat Tire is releasing “Torched Earth Ale,” a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis. The resulting dark starchy liquid with smokey aromatics is not likely to win any awards, but does highlight the stakes of climate change for beer lovers everywhere.

New Belgium’s first company-owned restaurant — located in San Francisco’s Mission Bay neighborhood — will open Friday, April 9.

If you’re getting into the $4 billion hard seltzer segment in 2021 with a glut of new offerings, you better go hard. For New Belgium Brewing Company, that amounts to the biggest investment behind a brand launch in the company’s history for Fruit Smash, the Fort Collins, Colorado-headquartered craft brewery’s irreverent seltzer line, which began hitting retailers earlier this month.