Boston Beer Company - Samuel Adams

Boston Beer Company founder Jim Koch is urging the leaders of the beer industry’s three major trade groups — the Brewers Association (BA), the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA) — to work together to beat back efforts by spirits groups to bring taxes on spirits-based, lower-alcohol, ready-to-drink offerings in line with beer, hard seltzers and FMBs.

In Bump Williams Consulting’s latest data dive, the firm explored whether new brands and line extensions are “building the segment or stealing share and volume from existing players.”

Boston Beer Company executives believe Truly Punch could be the next big thing in hard seltzer, rivaling the brand’s Lemonade and Iced Tea offshoots.

Samuel Adams brewers spent two years crafting Just The Haze, a world-class IPA for beer lovers that just happens to be non-alcoholic.

Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of Truly Extra Hard Seltzer, a delicious and refreshing hard seltzer that clocks in at 8% ABV, giving drinkers a little something extra.

Truly Hard Seltzer boosted Boston Beer Company’s 2020 revenue to $1.74 billion, but production of the popular bubbly beverage remains a drag on the company’s gross margins, the company reported during its full-year and fourth quarter earnings report Wednesday.

Boston Beer Company’s sales increased 38.9% in 2020, generating $1.74 billion in revenue, according to the company’s earnings report released Wednesday afternoon.

Boston Beer Company announced a truly sweet round of bonuses for its top executives last week, as well as their 2021 salaries. The SEC filing also revealed that Boston Beer hired consulting firm Frederic W. Cook & Co. last year to review the total compensation being paid to CEO Dave Burwick.

Angry Orchard, the nation’s leading hard cider maker1, today announced the launch of Angry Orchard Peach Mango and Angry Orchard Strawberry, two new refreshingly delicious hard fruit ciders made with real fruit and bursting with flavor.

Folks from coast to coast are in for an “ooooh-so” tasty treat! Dogfish Head Craft Brewery’s NEW hazy IPA, Hazy-O!, is NOW available on shelves and taps nationwide.

Anheuser-Busch’s Budweiser clydesdales may be sitting out Super Bowl Sunday, but Boston Beer Company is bringing its own horses to game day.

Hard seltzer dollar sales topped $4.14 billion in 2020, increasing 160.4% compared to 2019, according to Bump Williams Consulting (BWC), citing NielsenIQ all-outlet, plus convenience and liquor data through December 26, 2020.

Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.

Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of Truly Iced Tea Hard Seltzer, a first-of-its-kind mix of refreshing hard seltzer, real brewed tea and fruit flavor.