Boston Beer Company - Samuel Adams

Boston Beer Company senior VP of supply chain Quincy B. Troupe will exit the company on April 1, according to a separation agreement filed with the U.S. Securities and Exchange Commission. Fort Bragg, California-headquartered North Coast Brewing Co. has named Chris Hudson its national key accounts director. Detroit, Michigan-based, Molson Coors-owned Atwater Brewery has appointed Katy McBrady as its president, effective April 4, following the departure of former president and owner Mark Rieth in December.

Created in partnership with TBWA\Helsinki, the Bevy Long Drink launch campaign, Finnish Summers shines a light on the enigmatic realities of Nordic life.

Stone CEO Maria Stipp revealed that her company owes its investor, VMG/Hillhouse, $464 million and has considered selling, according to a report in Courthouse News Service.

Dogfish Head Craft Brewery and Patagonia Provisions are partnering to scale up a collaboration beer made with Kernza, a perennial grain grown with regenerative agricultural practices. Kernza Pils, a German-style pilsner, is the biggest launch yet of a beer made with the grain.

Boston Beer Company and Sauza tequila-maker Beam Suntory launched Sauza Agave Cocktails Thursday – a line of Mexican-inspired, ready-to-drink canned cocktails (RTDs).

Boston Beer replaced the two flavors in its Truly Extra Hard Seltzer line with Pineapple Orange Punch and Berry Blast.

Boston Beer Company announced the exit of one of its top executives, as well as offered a deep dive into its business across a pair of filings with the U.S. Securities and Exchange Commission Tuesday evening. In an 8-K filing, Boston Beer reported that Quincy Troupe, senior VP of supply chain, tendered his resignation on February 21.

Hard MTN Dew – the partnership project between Boston Beer Company and PepsiCo Beverages – launched in three states this week: Florida, Iowa and Tennessee.

Boston Beer Company has “many different ways” to reach the 4%-10% growth range it is targeting for 2022, even if Truly Hard Seltzer fails to grow amid the continued slowdown of the hard seltzer segment, CEO Dave Burwick said during the company’s fourth quarter and full-year earnings call.

Boston Beer Company’s full-year net revenue reached a record $2.058 billion, an 18.5% increase over 2020, the company reported today. However, the news coming out of the company’s Q4 earnings report wasn’t all rosy, with the effects of the hard seltzer slowdown dragging down the company’s results.

Boston Beer Company executive salaries for 2022 were shared in a U.S. Securities and Exchange Commission filing Tuesday. The company also announced that its top executives would forego bonuses for fiscal year 2021.

Boston Beer Company is investing $5 million in Twisted Tea’s winter advertising campaign – more than five times what it spent in Q1 2021 — and introducing a winter-focused ad for the first time.

Boston Beer’s Samuel Adams hopes to capitalize on the continued success of the Wicked brand family in 2022, starting with its new Wicked Party Pack variety pack, featured in the company’s regional Super Bowl ad this year.

Boston Beer Company founder and chairman Jim Koch discussed the future of core beer and his company’s fourth category offerings – including the forthcoming Hard Mtn Dew collaboration with PepsiCo – during Beer Business Daily’s annual Beer Industry Summit earlier this week.