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Boston Beer Company - Samuel Adams
Boston · MA · Production - Regional
Brewery news
RBC Downgrades Boston Beer to ‘Perform,’ with ‘Volume Woes’ Not Hitting Bottom Yet
Another financial services firm has lowered Boston Beer Company’s stock (SAM). RBC Capital Partners today downgraded the company’s stock from an “outperform” rating to “sector perform.”
Goldman Sachs: ‘Incrementally More Negative’ on Boston Beer Outlook, Predict -5% to +1.3% Shipment and Depletion Growth in 2022
Goldman Sachs’ pessimism for Boston Beer Company’s 2022 sales performance and the company’s ability to reach its 2022 guidance continues, with analyst Bonnie Herzog downgrading Boston Beer to a “sell” rating in the financial services firm’s June Beverage Bytes retailer survey.
Boston Beer’s Bevy Long Drink Ends its Short Run
The life of Bevy Long Drink, Boston Beer’s malt-based foray into the Finnish long drink segment, won’t be very long after all. The company has discontinued the brand, which it launched in 20 test markets late last year and expanded nationwide earlier this year.
Samuel Adams Calls on Craft Breweries to Become Safer and More Inclusive Spaces for All
Boston Beer Company signs the Safe Bars P.A.C.T. initiative and implements taproom trainings alongside annual Pride beer release, Love Conquers Ale
Hard MTN Dew Ads Hit Social Media and Streaming Platforms
Boston Beer Company has launched its first-ever media campaign to support Hard MTN Dew, its ready-to-drink, fermented sugar-brew produced through a licensing partnership with PepsiCo.
Cowen: Boston Beer Guidance ‘Needs to Come Down;’ Projects -1% Revenue Decline
Cowen is lowering its fiscal year 2023 estimates for Boston Beer Company, analyst Vivien Azer wrote in a report today, noting the financial services firm has become “increasingly skeptical” that Boston Beer will meet its guidance of +4%-+10% shipment and depletion growth.

Boston Beer to Launch Cannabis-Infused Iced Tea Line TeaPot in Canada
Boston Beer Company’s plans in the non-alcoholic cannabis-infused beverage space are beginning to play out one year after establishing a Canadian subsidiary to focus on those offerings.
Boston Beer Execs Anticipate Hard Seltzer Growth on Lower Side of Guidance; Company Expected to Grow Behind Twisted Tea
Boston Beer Company executives are now expecting hard seltzer growth for 2022 to be near the lower end of its previously communicated projections of flat to +10%, but they reaffirmed confidence in the long-term staying power of the segment, founder Jim Koch shared this week during the Global Staples Forum, according to a recap compiled by Goldman Sachs managing director Bonnie Herzog.
People Moves: Ryan Burk, Angry Orchard Head Cider Maker, Departs Boston Beer; Upland CEO Exits for Wildpack
Ryan Burk, head cider maker for Boston Beer and Angry Orchard Hard Cider, has left the company, effective April 30.
Last Call: Beer Journalists Revive All About Beer; Weathered Souls Co-Founder Launches Incubator Program
Legacy beer publication All About Beer was resurrected this week when beer journalists Andy Crouch and John Holl announced they acquired the outlet’s intellectual property and archives from its former owners. Weathered Souls Brewing co-founder Marcus Baskerville and Rahr Malting have partnered to launch the Harriet Baskerville Incubation Program, a Charlotte, North Carolina-based educational and mentoring platform aimed at diversifying the craft beer industry.
Press Clips: PepsiCo Will Create More Alcoholic Beverages; Stone Appeals ‘Keep It Juicy’ Injunction; Shipments +2.9% in March 2022
PepsiCo CEO Ramon Laguarta was asked just one question about the carbonated soft drink maker’s plans in the beverage alcohol space, during the company’s Q1 2022 earnings call Tuesday.
Boston Beer Taprooms to Brew Resolve Collaboration Beer for Ukraine
Illustrating the power of collaboration, craft brewers have once again come together to bring awareness and funds to worthy causes impacting the lives of the beer community.
Boston Beer Maintains Guidance Despite Down Q1; Truly Adds Vodka Seltzer; Twisted Tea Distribution to Increase
Boston Beer Company is maintaining its guidance of 4% to 10% volume growth in 2022, despite first quarter losses, the company’s leadership team shared during an earnings call with investors Friday.
Boston Beer Depletions -7%, Shipments -25.1% in Q1 2022
Boston Beer Company’s big first quarter in 2021 as it built hard seltzer inventories is coming to roost a year later. The company reported declines in depletions and shipments of -7% and -25.1%, respectively in the first quarter of 2022.