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Boston Beer Company - Samuel Adams

Boston · MA · Production - Regional

Brewery news

Boston Beer’s Bevy Long Drink Ends its Short Run

The life of Bevy Long Drink, Boston Beer’s malt-based foray into the Finnish long drink segment, won’t be very long after all. The company has discontinued the brand, which it launched in 20 test markets late last year and expanded nationwide earlier this year.

Boston Beer Execs Anticipate Hard Seltzer Growth on Lower Side of Guidance; Company Expected to Grow Behind Twisted Tea

Boston Beer Company executives are now expecting hard seltzer growth for 2022 to be near the lower end of its previously communicated projections of flat to +10%, but they reaffirmed confidence in the long-term staying power of the segment, founder Jim Koch shared this week during the Global Staples Forum, according to a recap compiled by Goldman Sachs managing director Bonnie Herzog.

Last Call: Beer Journalists Revive All About Beer; Weathered Souls Co-Founder Launches Incubator Program

Legacy beer publication All About Beer was resurrected this week when beer journalists Andy Crouch and John Holl announced they acquired the outlet’s intellectual property and archives from its former owners. Weathered Souls Brewing co-founder Marcus Baskerville and Rahr Malting have partnered to launch the Harriet Baskerville Incubation Program, a Charlotte, North Carolina-based educational and mentoring platform aimed at diversifying the craft beer industry.

Boston Beer Depletions -7%, Shipments -25.1% in Q1 2022

Boston Beer Company’s big first quarter in 2021 as it built hard seltzer inventories is coming to roost a year later. The company reported declines in depletions and shipments of -7% and -25.1%, respectively in the first quarter of 2022.