10/5/2017 -- Dickies + Rahr & Sons at GABF

Visit Dickies and Rahr & Sons at Booth #39 at the Great American Beer Festival, Oct. 5-7, 2017.

Dickies®, the world’s leading performance workwear brand, has teamed up with Rahr & Sons Brewing Co. to bring the best of Fort Worth to Denver with an interactive exhibit at the annual Great American Beer Festival, October 5-7, 2017. This will be the second year the two companies co-exhibit at the show, giving attendees a chance to experience Dickies brewers’ apparel and Rahr’s diverse flavors of craft beer.

Attendees visiting Booth #39 will be treated to 600 square-feet of Texas pride. Dickies will have its latest brewery workwear styles on hand, and festival-goers can enjoy the experience of playing a game of coin toss to win a classic Dickies Work Shirt decorated with a unique patch, or a cool bottle opener if they can’t quite beat the game. Rahr & Sons will also feature 10 of their beers on tap in the booth. And for the more scruffy attendees, the booth will feature a vintage-style barbershop, offering free beard trims.

“The brewing scene is full of workers dedicated to building a foundational community that thrives on passion and hard work,” said Brent Streit, VP of Marketing at Dickies. “Dickies, along with partners like Rahr & Sons, is dedicated to bringing that sense of community and passion to brewers at the festival and showing the value of hard work and the skills needed to craft something by hand.”

Because brewers work hard, Dickies created the Brew Crew program to reward them with special offers and exclusive discounts. In addition to the exclusive offers, Dickies Brew Crew members can stay up-to-date on workwear trends and technology, as well as learning about unique brewery events Dickies supports.

“We are proud to join forces with Dickies once again at one of the beer industry’s top festivals and competitions,” said Fritz Rahr, owner of Rahr & Sons. “Like Dickies, we applaud our fellow brewers for their skill and passion. Rahr & Sons knows first-hand just how hard brewers work to craft great beer.”

Rahr & Sons shares that same enthusiasm and dedication to its craft as a four-time winner at the Great American Beer Festival, including back-to-back awards for The Regulator (bronze in 2014 and gold in 2015). The brewery also previously won silver in 2012 for Iron Thistle and gold in 2015 for Oktoberfest.

The Great American Beer Festival is the country’s premier beer festival and competition. Now in its 36th year, the festival brings together breweries and the companies that support it to celebrate the latest in brewing.

Rahr & Sons and Dickies will be at The Great American Beer Festival beginning Thursday, October 5 until Saturday, October 7 at Booth #39. To learn more and see a map of the Festival, please visit: https://www.greatamericanbeerfestival.com/at-the-festival/festival-map/.


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ABOUT RAHR & SONS BREWING COMPANY?
Fritz and Erin Rahr started the craft beer movement in North Texas, as they founded Rahr & Sons Brewing Co. in the fall of 2004. Since then, Rahr & Sons has exponentially grown its brewing capacity from 2,000 barrels a year to more than 20,000 barrels a year. The craft brewery now distributes to Texas, Oklahoma, Kansas and Nebraska.
Rahr & Sons has won more than 80 nationally and internationally-recognized awards, including: a Silver & Bronze Medal at the 2017 San Diego International Beer Competition; a National Grand Champion Award from the 2017 US Beer Tasting Institute; a Bronze Medal at the 2016 European Beer Star Awards; two Gold Medals and one Silver Medal at the 2016 U.S. Open Beer Championship; two Gold Medals at the 2015 Great American Beer Festival; a Bronze Medal at the 2014 Great American Beer Festival; a Bronze Medal at the 2014 World Beer Cup; a Silver Medal at the 2012 Great American Beer Festival; and a Bronze Medal at the 2008 World Beer Cup.
Rahr & Sons has been featured in local and national media, including Wall Street Journal and New York Daily News. The brewery has been named in the top 4 of the 20 best craft breweries in America by Time Out and won Best Brewery/Distillery from Fort Worth Magazine three years in a row.??

For more information, visit rahrbrewing.com and facebook.com/rahrbrewing.

About the Dickies® Brand
Dickies®, the world’s leading performance workwear brand, has provided workers with durable, functional and comfortable workwear since 1922, pioneering such iconic styles as the 874® work pant. As the flagship brand of Williamson-Dickie Mfg. Co., the Dickies® brand portfolio continues to evolve and today includes modern apparel, footwear and accessories for men, women and kids. The brand’s range of products is available in more than 100 countries, allowing individuals around the world to experience the performance of Dickies®. For more information, visit www.dickies.com or follow the brand on Facebook, Instagram and Twitter.