• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

International Wine Center to Launch WSET Beer Courses in 2026

info_outline PRESS RELEASE posted by International Wine Center

Dec. 9, 2025 at 12:05 pm

X LinkedIn Reddit Facebook Email
Report Press Release
beerbeer educationwset beerInternational wine centernyc beerJeremy stortoniwc
Beer Companies
  • image-01

The inaugural programs will be taught by acclaimed beer educator Jeremy Storton.

New York City, December 9, 2025 — International Wine Center (IWC), one of the country's longest-standing and most respected wine and spirits education providers, is expanding its offerings once again, this time into the world of beer. Beginning February 2026, IWC will introduce the WSET Level 1 Award in Beer and WSET Level 2 Award in Beer, both taught by acclaimed beer educator Jeremy Storton, who will travel to New York exclusively to lead the two inaugural intensive courses.

Widely known for its deep expertise in wine, IWC has also become a trusted destination for professional spirits and sake education. The addition of beer marks the next evolution in IWC's mission to provide world-class beverage alcohol education across categories and reflects the school's continued growth under the new Partner and Managing Director Dave Rudman.

"Beer is the most widely consumed alcoholic beverage in the world, yet many drinkers see it as something familiar rather than something worth studying," says Storton. "When students understand how flavor is created through ingredients, brewing choices, and technique, beer suddenly becomes as layered and expressive as any fine wine."

WSET's beer qualifications offer a clear, structured understanding of what beer is, how it is made, and how styles differ. Through guided tastings and systematic analysis, students learn to recognize flavors, anticipate how a beer will taste, and speak confidently about quality and style. This framework is especially valuable in today's rapidly evolving beer landscape, from new hop varieties to hybrid and non-alcoholic innovations.

Level 1 introduces the fundamentals: core ingredients, the brewing process, how flavor develops, and the basics of tasting. It is ideal for curious learners, enthusiasts, and professionals new to beer or seeking a concise, accessible overview. Level 2 builds on this foundation with deeper sensory training, off-flavor identification, and beer-and-food pairing. It is suited to hospitality and beer-industry professionals who want a more advanced understanding of styles, flavor, and service. The two levels allow students to choose the path that best aligns with their goals and experience.

February Classes

  • WSET Level 1 Award in Beer ($448): L1B 126 INT is an intensive course taking place on Friday, February 20 from 10:30 am to 5:00 pm.
  • WSET Level 2 Award in Beer ($968): L2B 126 INT is an intensive course taking place Tuesday, February 17 to Thursday, February 19 from 10:00 am to 5:00 pm.

Jeremy Storton will teach both courses at IWC, located at 350 Seventh Avenue in New York City. Register for the courses at the link below.

Rudman, who joined IWC as Partner and Managing Director earlier this year, previously held several leadership roles at WSET, including Senior Responsible Officer for the development of the organization's Beer program. "In my seven years with WSET, I was fortunate to contribute to many meaningful initiatives, and supporting the development of the Beer qualifications was especially rewarding," says Rudman. "From the early business case discussions in 2019 through to the 2024 launch, I worked closely with the team that envisioned and built Levels 1 and 2 in Beer. At IWC, I am grateful for the chance to continue that work and bring Beer education to learners in the greatest city in the world, New York."

About Jeremy Storton

Jeremy Storton is an Advanced Cicerone®, beer educator, writer, and host of the award-winning podcast Good Beer Matters. He is known for blending technical insight with cultural storytelling, helping students understand not just how beer is made but why it matters. With more than a decade of experience teaching beer's ingredients, processes, styles, and sensory evaluation, Storton brings a dynamic and approachable style to the classroom.

About International Wine Center

Founded in 1982, International Wine Center (IWC) is America's oldest independent wine and spirits school. Under the longtime guidance of Mary Ewing-Mulligan MW, who introduced WSET programs to the United States in the mid-nineties, IWC became the country's first WSET provider and remains one of the few offering the prestigious WSET Diploma in Wines. Today, IWC continues its commitment to independent, world-class beverage alcohol education in the heart of New York City, offering WSET courses in wine, spirits, sake, and beer. Learn more at the link below.

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

  • View All
  • Post a Listing

Latest News

Firestone Walker Sends 805 Family to Minnesota

Firestone Walker Sends 805 Family to Minnesota

Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer

Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer

SPONSORED POST
Reinventing Home Brewing: How Pinter Is Bringing Draft Beer Home

Reinventing Home Brewing: How Pinter Is Bringing Draft Beer Home

Featured Jobs

Packaging Operator - Mighty Squirrel Brewing Co.

Packaging Operator - Mighty Squirrel Brewing Co.

Taproom Manager - Hi-Wire Brewing

Taproom Manager - Hi-Wire Brewing

Owl's Brew On Premise Territory Sales Rep - Owl's Brew

Owl's Brew On Premise Territory Sales Rep - Owl...

Content Creator - Sierra Nevada Brewing Co.

Content Creator - Sierra Nevada Brewing Co.

Sales Representative - Kane Brewing Company

Sales Representative - Kane Brewing Company

Account Manager – San Francisco Territory @SF Naturals  - San Francisco Naturals

Account Manager – San Francisco Territory @SF N...

  • View All Jobs
  • Post a Job

Additional News

Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’

Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’

Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected

Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected

Kava Haven’s NA Spirit Looks For a Foothold In Cocktails

Kava Haven’s NA Spirit Looks For a Foothold In Cocktails

Insider’s Week in Beer: 🏝️ The Winter Olympics Find Their Beach

Insider’s Week in Beer: 🏝️ The Winter Olympics Find Their Beach

Jobs in the Beer Industry

  1. Brewer - Topa Topa Brewing Co. - Topa Topa Brewing Co.
  2. Bay Area Sales Representative - Bottle Logic Brewing - Bottle Logic Brewing
  3. Field Sales Representative - NYC Area - Hendler Family Brewing Company - Hendler Family Brewing Company
  4. Senior Brewer & Cellar Lead - Maple Branch Craft Brewery - Maple Branch Craft Brewery
  5. Sales Manager - Ola Brew - Ola Brew
  6. Account Manager – San Francisco Territory @SF Naturals - San Francisco Naturals - San Francisco Naturals
  7. Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Dust Bowl Brewing Co. Announces Sales Staff Promotions

Dust Bowl Brewing Co. Announces Sales Staff Promotions

FORM and Trax Retail's Image Recognition Merge to Create an Industry Leader in Retail Execution, Insight, and Performance

FORM and Trax Retail's Image Recognition Merge to Create an Industry Leader in Retail Execution, Insight, and Performance

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

Operational/In-Place Bay Area Co-Packing Facility with 300,000-Barrel Capacity Brewery Offering Announced

Operational/In-Place Bay Area Co-Packing Facility with 300,000-Barrel Capacity Brewery Offering Announced

Rupee Beer Launches Distribution in Pacific Northwest

Rupee Beer Launches Distribution in Pacific Northwest

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Seagram's Escapes Spiked Unleashes New Limited-Time WWE RAW and WWE SmackDown Packs
  2. Colby "Chaos" Covington Joins Real American Beer, a Brand Built for the Wrestling Community
  3. Beer Girl Builds National Momentum With Multi-State Expansion and Strategic Leadership Addition
  4. Happy Time Announces Premium Fruit + Floral RTD Spritz Platform With Alcoholic and Zero-Proof Options
  5. American Rebel Light Announces Partnership with Jefferson Distributing in West Virginia's Eastern Panhandle
  1. Firestone Walker Sends 805 Family to Minnesota
  2. Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer
  3. Drake’s, Figueroa Mountain Form Joint Venture Under West Coast Craft Banner
  4. Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’
  5. Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙