• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

International Wine Center to Launch WSET Beer Courses in 2026

info_outline PRESS RELEASE posted by International Wine Center

Dec. 9, 2025 at 12:05 pm

X LinkedIn Reddit Facebook Email
Report Press Release
beerbeer educationwset beerInternational wine centernyc beerJeremy stortoniwc
Beer Companies
  • image-01

The inaugural programs will be taught by acclaimed beer educator Jeremy Storton.

New York City, December 9, 2025 — International Wine Center (IWC), one of the country's longest-standing and most respected wine and spirits education providers, is expanding its offerings once again, this time into the world of beer. Beginning February 2026, IWC will introduce the WSET Level 1 Award in Beer and WSET Level 2 Award in Beer, both taught by acclaimed beer educator Jeremy Storton, who will travel to New York exclusively to lead the two inaugural intensive courses.

Widely known for its deep expertise in wine, IWC has also become a trusted destination for professional spirits and sake education. The addition of beer marks the next evolution in IWC's mission to provide world-class beverage alcohol education across categories and reflects the school's continued growth under the new Partner and Managing Director Dave Rudman.

"Beer is the most widely consumed alcoholic beverage in the world, yet many drinkers see it as something familiar rather than something worth studying," says Storton. "When students understand how flavor is created through ingredients, brewing choices, and technique, beer suddenly becomes as layered and expressive as any fine wine."

WSET's beer qualifications offer a clear, structured understanding of what beer is, how it is made, and how styles differ. Through guided tastings and systematic analysis, students learn to recognize flavors, anticipate how a beer will taste, and speak confidently about quality and style. This framework is especially valuable in today's rapidly evolving beer landscape, from new hop varieties to hybrid and non-alcoholic innovations.

Level 1 introduces the fundamentals: core ingredients, the brewing process, how flavor develops, and the basics of tasting. It is ideal for curious learners, enthusiasts, and professionals new to beer or seeking a concise, accessible overview. Level 2 builds on this foundation with deeper sensory training, off-flavor identification, and beer-and-food pairing. It is suited to hospitality and beer-industry professionals who want a more advanced understanding of styles, flavor, and service. The two levels allow students to choose the path that best aligns with their goals and experience.

February Classes

  • WSET Level 1 Award in Beer ($448): L1B 126 INT is an intensive course taking place on Friday, February 20 from 10:30 am to 5:00 pm.
  • WSET Level 2 Award in Beer ($968): L2B 126 INT is an intensive course taking place Tuesday, February 17 to Thursday, February 19 from 10:00 am to 5:00 pm.

Jeremy Storton will teach both courses at IWC, located at 350 Seventh Avenue in New York City. Register for the courses at the link below.

Rudman, who joined IWC as Partner and Managing Director earlier this year, previously held several leadership roles at WSET, including Senior Responsible Officer for the development of the organization's Beer program. "In my seven years with WSET, I was fortunate to contribute to many meaningful initiatives, and supporting the development of the Beer qualifications was especially rewarding," says Rudman. "From the early business case discussions in 2019 through to the 2024 launch, I worked closely with the team that envisioned and built Levels 1 and 2 in Beer. At IWC, I am grateful for the chance to continue that work and bring Beer education to learners in the greatest city in the world, New York."

About Jeremy Storton

Jeremy Storton is an Advanced Cicerone®, beer educator, writer, and host of the award-winning podcast Good Beer Matters. He is known for blending technical insight with cultural storytelling, helping students understand not just how beer is made but why it matters. With more than a decade of experience teaching beer's ingredients, processes, styles, and sensory evaluation, Storton brings a dynamic and approachable style to the classroom.

About International Wine Center

Founded in 1982, International Wine Center (IWC) is America's oldest independent wine and spirits school. Under the longtime guidance of Mary Ewing-Mulligan MW, who introduced WSET programs to the United States in the mid-nineties, IWC became the country's first WSET provider and remains one of the few offering the prestigious WSET Diploma in Wines. Today, IWC continues its commitment to independent, world-class beverage alcohol education in the heart of New York City, offering WSET courses in wine, spirits, sake, and beer. Learn more at the link below.

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

  • View All
  • Post a Listing

Latest News

Insider’s Week in Beer: ☹️ If You’re Outta Schlitz, You’re Outta Beer

Insider’s Week in Beer: ☹️ If You’re Outta Schlitz, You’re Outta Beer

Press Clips: Highland Honors Oscar Wong, Memorial Day’s Importance to Beer and Hints Toward Anchor’s Future

Press Clips: Highland Honors Oscar Wong, Memorial Day’s Importance to Beer and Hints Toward Anchor’s Future

SPONSORED POST
From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

Featured Jobs

Brewery Sales Representative - Northern Illinois - Three Floyds Brewing

Brewery Sales Representative - Northern Illinoi...

Market Manager - OH/PA - Bluebird Hardwater LLC

Market Manager - OH/PA - Bluebird Hardwater LLC

Sales Representative - AZ - Bluebird Hardwater

Sales Representative - AZ - Bluebird Hardwater

Field Sales Representative - Hamburg Brewing Company

Field Sales Representative - Hamburg Brewing Co...

Packaging Lead - pFriem Family Brewers

Packaging Lead - pFriem Family Brewers

Hops Sales Representative - Hop Revolution

Hops Sales Representative - Hop Revolution

  • View All Jobs
  • Post a Job

Additional News

Heat Check: Trend Tracking as Summer Begins

Heat Check: Trend Tracking as Summer Begins

NIQ: How Moderation Is Reshaping Global Bev-Alc Sales

NIQ: How Moderation Is Reshaping Global Bev-Alc Sales

Numerator: Beer Leads Planned MDW Bev-Alc Buys

Numerator: Beer Leads Planned MDW Bev-Alc Buys

NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut’s Deepa Chungi Shares the Key to a Successful Events Biz

NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut’s Deepa Chungi Shares the Key to a Successful Events Biz

Jobs in the Beer Industry

  1. Brewer - Grand Fir Brewing - Grand Fir Brewing
  2. Retail Sales & Beertender - Premium Draught - Premium Draught
  3. Hospitality and Brand Manager - Boal City Brewing - Boal City Brewing
  4. National Account Manager - Craft Beer Brewer - Craft Beer Brewer
  5. Packaging Operator - Hopworks Brewery - Hopworks Brewery
  6. Sr Flavor Scientist - Sierra Nevada Brewing Co. - Sierra Nevada Brewing Co.
  7. Packaging Technician - Tired Hands Brewing Company - Tired Hands Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

Founders of Keg Credit Announce Formation of Keg Capital

Founders of Keg Credit Announce Formation of Keg Capital

Lost Forty Brewing Takes WBC Silver with a Beer That Could Only Be Made in Arkansas

Lost Forty Brewing Takes WBC Silver with a Beer That Could Only Be Made in Arkansas

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

Whale Pod Expands Beyond Shipping with Launch of Custom Printed Can Trays

Whale Pod Expands Beyond Shipping with Launch of Custom Printed Can Trays

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Easy Does It Introduces Original Gold, a Mexican-Style Non-Alcoholic Lager

Easy Does It Introduces Original Gold, a Mexican-Style Non-Alcoholic Lager

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Wild State Cider Announces Minnesota Statewide Distribution Partnership with the Bud Network
  2. Sketchbook Brewing Announces 2026 Freedomish Collaboration Brew: Respect Existence or Expect Resistance
  3. Rupee Beer Launches Distribution Across the San Francisco Bay Area
  4. Welcome to the World of Highlandia THC Seltzers, Full-Strength Spirits & Gummies
  5. The Perfect Purée of Napa Valley Acquires Strongwater, Expanding Its Craft Offerings
  1. Insider’s Week in Beer: ☹️ If You’re Outta Schlitz, You’re Outta Beer
  2. Press Clips: Highland Honors Oscar Wong, Memorial Day’s Importance to Beer and Hints Toward Anchor’s Future
  3. 7 Of Top 10 Craft Brewers Recorded Volume Loss in 2025; Tilray, Athletic & Deschutes Growth Outliers
  4. Heat Check: Trend Tracking as Summer Begins
  5. NIQ: How Moderation Is Reshaping Global Bev-Alc Sales
  1. New RTDs From Mission Craft, Tavern, Boston Beer and More
  2. NIQ: No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning
  3. RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal
  4. BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B
  5. Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio
  6. Spritz Society Bets the Brand on The Skinny Spritz
  7. NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙