• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Data
  • Distribution
  • Legislative
  • M&A
  • New Products
  • On-Premise & At-The-Brewery Trends
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News
  • Content Calendar

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • Data Club
      Wonderful Insights From Beloved Brands
    • Frontlines
      Stay Updated And Ready
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Best of 2025 Awards
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Beer Events Calendar
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Beer Is Art Announces New Cinematic Documentary on Beer Brewing

info_outline PRESS RELEASE posted by Beer Is Art Campaign

Nov. 19, 2025 at 9:36 am

X LinkedIn Reddit Facebook Email
Report Press Release
Beer Is Art New YorkDocumentary FilmALEX MachineBecogur powderhot breakObakeng MalopeBirria with Green MoleSpiced Corn RibsLager
Beer CompaniesSpirits CompaniesFood Companies
  • image-01

Beer Is Art is proud to announce the release of its new cinematic documentary film, a vivid exploration of beer culture that spans from the industrial breweries of New York to the ancestral brewing traditions of South Africa. Filmed over several months, the documentary captures both the artistry and the science behind beer, revealing the deep roots of brewing and the modern innovations shaping its future.

At the heart of South African brewing lies sorghum, the grain that forms the DNA of traditional African beer. The film opens with powerful, intimate scenes of African women crafting sorghum beer the same way their ancestors did—by hand, over fire, in community. These traditional sequences are interwoven with contrasting scenes of modern, precision-driven brewing using equipment like the grainfather system. Through this visual cross-play, the documentary shows how ancient methods and contemporary technology coexist, influence one another, and enrich the world of brewing.

The film takes viewers inside the technical craft of beer production. Using cinematic close-ups and expert narration, it showcases the ALEX Machine, a specialized instrument used by brewers to measure alcohol content, density, specific gravity, and original extract. Rather than teaching viewers step-by-step instructions, the documentary reveals how such tools shape a brewer's understanding of liquid, flavor, and fermentation.

Another crucial element of the brewing process explored in the film is Becogur powder, a clarifying agent that helps remove haze, proteins, and other suspended particles from beer. Through slow-motion footage of boiling wort and the formation of the hot break, the documentary dives into the science of clarity, texture, and the transformation of raw ingredients into a refined drink.

Viewers will witness beer being crafted from scratch to finish, including a rare and detailed portrayal of traditional Setswana beer brewing—an artistry seldom captured on film. The documentary culminates with an appearance by Obakeng Malope, founder of Beer Is Art, who explains the mission behind the movement: to equip young adults (21+) with knowledge of beer brewing, licensing, brand creation, podcasting, and pathways to becoming a cicerone. Malope highlights the importance of accessible education for people whose daily lives leave them little time for formal brewing schools.

The film also includes a special culinary segment featuring a professional chef crafting an entire dish from scratch: Birria with Green Mole, accompanied by spiced corn ribs, pickled onion, and tortilla chips. This dish is paired onscreen with the sorghum-infused lager featured earlier in the documentary, illustrating the intimate relationship between beer and food. Expert commentary explains why certain beers complement certain flavors—for example, how the bright carbonation of a lager enhances light dishes like grilled chicken, salads, shrimp cocktail, soft pretzels, and fresh cheeses such as mozzarella, ricotta, goat cheese, and mild cheddar.

The documentary contrasts this with richer pairings, discussing why lamb, with its natural fattiness, often pairs well with a stout—though in the case of the Birria, the bold character of a stout would overpower the delicate spices created by blending chiles, tomatoes, onions, cinnamon, bay leaves, cumin, oregano, cloves, and other aromatics. This sensory exploration demonstrates how beer, like wine, must be thoughtfully matched to a meal.

Through sweeping cinematography, authentic cultural storytelling, and an honest look at both heritage and innovation, this documentary film invites viewers to experience beer not merely as a beverage but as a craft, a science, and an art form.

Beer Is Art's new documentary is a celebration of beer's past, present, and future—captured for the screen with depth, beauty, and purpose.


Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

  • View All
  • Post a Listing

Latest News

Press Clips: A Pennsylvania Distribution Deal, Founders’ NA ‘Nonetheless’ and Reactions to the A-B/BeatBox Deal

Press Clips: A Pennsylvania Distribution Deal, Founders’ NA ‘Nonetheless’ and Reactions to the A-B/BeatBox Deal

Ball Buys Majority Stake in 2 European Canning Facilities

Ball Buys Majority Stake in 2 European Canning Facilities

SPONSORED POST
Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Featured Jobs

Multiple Open Positions! - Production, Operations, Client Support, Sales - MetaBrand LLC

Multiple Open Positions! - Production, Operatio...

Market Manager - Orange County + Inland Empire / Desert  - Owl's Brew

Market Manager - Orange County + Inland Empire ...

Packaging Lead - No Label Brewing Co.

Packaging Lead - No Label Brewing Co.

Head Production Brewer - Alaska Pacific Beverage Company

Head Production Brewer - Alaska Pacific Beverag...

Head Brewer - 785 Beer Company

Head Brewer - 785 Beer Company

Retail General Manager - Lord Hobo Brewing Company

Retail General Manager - Lord Hobo Brewing Company

  • View All Jobs
  • Post a Job

Additional News

Ikasu Brewing Wins 2025 Brewbound Pitch Slam Competition

Ikasu Brewing Wins 2025 Brewbound Pitch Slam Competition

Anheuser-Busch to Sell 1 Brewery, Close 2

Anheuser-Busch to Sell 1 Brewery, Close 2

Online Grocery Retailer Thrive Market Drops Alcohol, Bets Big on ANA

Online Grocery Retailer Thrive Market Drops Alcohol, Bets Big on ANA

Eight Finalists Vie For Brewbound Pitch Slam Title

Eight Finalists Vie For Brewbound Pitch Slam Title

Jobs in the Beer Industry

  1. Packaging Lead - No Label Brewing Co. - No Label Brewing Co.
  2. Brewer - Bottle Logic Brewing - Bottle Logic Brewing
  3. Head Brewer - Brewery in planning by Blue Fox Concepts - Brewery in planning by Blue Fox Concepts
  4. Retail General Manager - Lord Hobo Brewing Company - Lord Hobo Brewing Company
  5. Vice President of Sales - Atomic Dog Hard Cider - Atomic Dog Hard Cider
  6. Delivery Driver - Birdsmouth Beer - Birdsmouth Beer
  7. Headbrewer/Brewmaster - Free Roam Brewing Company - Free Roam Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

Sensient Introduces The Pipeline for Beverage Creators

Sensient Introduces The Pipeline for Beverage Creators

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Abstrax Releases Free Hop Water Guide to Help Breweries Tap Into Non-Alcoholic Boom

Abstrax Releases Free Hop Water Guide to Help Breweries Tap Into Non-Alcoholic Boom

6 Seeds Launches Synthetic Research Platform for the Food and Agriculture Sector

6 Seeds Launches Synthetic Research Platform for the Food and Agriculture Sector

You Share a Beer, We Share a Truck: Stone Brewing Partners with Flock Freight to Optimize Shipping with Shared Truckload

You Share a Beer, We Share a Truck: Stone Brewing Partners with Flock Freight to Optimize Shipping with Shared Truckload

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Nutrabolt Expands Global Footprint with Strategic Agreement in India
  2. The Wait Is Now Over - Join Us for Season 7 of Fair Isle's Bottle Membership Today!
  3. Beachwood Pizza & Beer Celebrates Three Years on Saturday, December 13 in Huntington Beach
  4. Three Floyds Brewing Partners with Tryon Distributing in North Carolina
  5. American Rebel Light Expands with Ace Distributing in Pennsylvania
  1. Press Clips: A Pennsylvania Distribution Deal, Founders’ NA ‘Nonetheless’ and Reactions to the A-B/BeatBox Deal
  2. Ball Buys Majority Stake in 2 European Canning Facilities
  3. Sycamore Brewing Co-Founder Will Divest and End Involvement Following Statutory Rape Charges
  4. Ikasu Brewing Wins 2025 Brewbound Pitch Slam Competition
  5. Anheuser-Busch to Sell 1 Brewery, Close 2
  1. Anheuser-Busch InBev To Acquire Majority Stake in BeatBox
  2. Lake Hour Hires First CEO, Eyes Hard Tea Expansion
  3. Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
  4. Scotland’s Spirits Of Virtue Builds Arkansas Facility To Scale NA Tequila, Bourbon
  5. Bev-Alc Sales Slide Ahead of The Holidays
  6. Spirit Brands Preach Pivot from CPG Marketing Playbook
  7. CGA: Feelings Fuel On-Premise Choices Except For RTDs
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙