Best Day Brewing and Protect Our Winters Release Limited-Edition Dark Diamond Lager

A rich, dark Mexican-style lager brewed in partnership with POW founder Jeremy Jones to support climate action and outdoor advocacy

SAUSALITO, CA (November 13, 2025) – Best Day Brewing, America's fastest-growing non-alcoholic craft beer brand, is proud to announce Dark Diamond, a limited-edition seasonal brewed in collaboration with Protect Our Winters (POW). This rich, dark Mexican-style lager is the first non-alcoholic take on this style and celebrates the rugged landscapes we love, from mountain ridgelines and forested trails to flowing rivers, and the communities working to protect them.

Best Day Brewing will donate all proceeds from Dark Diamond sales to support POW's mission to protect clean air, clean water, and a healthy environment for everyone. Through storytelling, education, and civic engagement, POW is the outdoor movement for climate action.

"Dark Diamond is brewed for all those Best Day Yet moments in winter. And who better to embody that relentless spirit than Jeremy Jones," said Tate Huffard, founder of Best Day Brewing. "Partnering with POW lets us give back to the landscapes that inspire us and the communities that protect them, ensuring future generations can have many more Best Days in the places we love."

"This collaboration connects what we stand for at Protect Our Winters: community, creativity, and climate action," said Jeremy Jones, professional snowboarder and founder of POW. "Best Day Brewing shares our belief that small choices can create lasting impact, and Dark Diamond is a great example of that spirit in action."

Dark Diamond is a smooth, dark Mexican-style lager with roasted malt character, a hint of cocoa, and a crisp finish. Balanced and drinkable, it brings depth without heaviness, perfect for post-adventure moments or fireside storytelling. The packaging features original artwork by Hannah Eddy, an artist and POW ambassador known for her colorful, dynamic style that reflects movement, joy, and a deep connection to outdoor spaces.

Dark Diamond will be available for a limited time in 6-packs starting November 13, 2025, both on shelf at retail and online. Follow Best Day Brewing on social media for the latest updates.