The on-premise continued to see “some really positive performance” as both value velocity (+6%) and ticket count (+9%) increased year-over-year for the week ending July 26, 2025.

Boston Beer president CEO Michael Spillane is ending his leadership role with the company after just over a year, according to an 8-K filing submitted today (Friday, August 1) to the U.S. Securities and Exchange Commission.

Another piece of Scout Distribution has been sold off. Hensley Beverage Company has agreed to acquire the remaining 75% stake in Scout’s Arizona business that it did not already own, after purchasing a minority stake earlier this year.

The Trump administration has imposed a “universal” tariff on every country for goods imported into the U.S., with a 10% baseline for those that the U.S. holds a trade surplus – meaning the U.S. exports more than it imports – and 15% for those the U.S. runs a deficit. The latter amounts to around 40 countries, with 26 countries facing tariffs higher than 15% rate.

Tilray Brands’ 2025 fiscal year ended with mixed results, as the Canadian cannabis and U.S. craft beer platform generated $821.3 million in net revenue ($833.7 million in constant currency) across its various business units for full-year 2025 (FY25, ending May 31, 2025), marking a 4% increase year-over-year (YoY).

After reaching nationwide distribution in 2023, Bell’s Brewery has refocused on its core Great Lakes markets. New Belgium CEO Shaun Belongie explained that the Michigan craft brand struggled in far away markets, leading the company to double down at home.

New Belgium is still feeling the effects of Hurricane Helene almost one year after the deadly storm devastated western North Carolina. Even as the company’s Asheville production facility has come back online, New Belgium is dealing with tough decisions made in the aftermath.

New Belgium Brewing Company turned down the innovation firehose to a drip – for the most part – to start 2025. Yes, the company did add “Mini Rippers,” 7.5 oz. 8-pack cans of Voodoo Ranger Juice Force and Tropic Force (both 9.5% ABV). And it rolled out LightStrike, a 5% ABV non-carbonated hard refresher line, aimed at Millennials and Generation Z consumers.

Beverage-alcohol sales are down 3% year-to-date (YTD) in off-premise channels, market research firm NIQ shared in its “Halftime Report.” Beer, wine and spirits dollar sales topped $53 billion as of July 5, the firm reported. Declines occurred across all off-premise measured channels.

The Consumer Price Index (CPI) for June reflected higher inflation as the impact of the Trump administration’s tariffs began to take hold. The CPI for all goods increased 2.7% year-over-year before seasonal adjustment, growing 0.3% from May’s CPI of 2.4%, according to data released today by the Bureau of Labor Statistics.

Boston Beer revealed a new 10-year sponsorship deal with the Boston Red Sox last Friday for its Samuel Adams brand; Spirits giant Proximo has shifted its California distribution to Breakthru Beverage, which it is with already in CO, MO and NV; New Belgium alum Ramon Tamayo joined Calicraft (Walnut Creek, CA) as head brewer in May; and more headlines

Outlaw Light Beer is aiming to be a disruptor in what its CEO believes is a stale light beer segment. Ari Opsahl, CEO of Outlaw’s parent company, Tivioli Brewing, is a former Anheuser-Busch InBev (A-B) executive. He believes Outlaw has provided light beer drinkers “an alternative at the price point that they were accustomed to” paying.

The parent company of Hulk Hogan’s Real American Beer is being sued by a licensing firm that alleges the concept for the lager brand was swiped by its former executives. Carma Holdco, a Chicago- and Las Vegas-based branding house, filed the lawsuit in U.S. District Court for the Northern District of Illinois on July 8… Read more »

All 178 Ohio Eagle Distributing employees are expected to be laid off once the company’s sale to Redwood Holdings closes on September 8, Ohio Eagle president Devyn Dugger wrote in a July 7 Worker Adjustment and Retraining Notification (WARN) Act notice to the state.