Five days after airing its now infamous Super Bowl ad poking fun at craft brewers, Anheuser-Busch attempted to trademark the phrase upon which the ad was built: “Brewed the Hard Way.” Turns out, as noted by Kaider Law, an intellectual property firm, the beer giant was actually beat to the punch. On February 5 — one day before A-B filed its own trademark — a small brewpub in Kansas City called Martin City Brewing filed a trademark application of its own for its “Hard Way IPA.”
In an effort to expand its suite of services for craft brewery clients, First Beverage Group, an advisory and investment firm headquartered in Los Angeles, yesterday announced the hiring of longtime industry veteran David Duffy. Duffy, who has previously held sales and marketing positions for Great Divide Brewing, New Belgium Brewing and Boston Beer, had been working with First Beverage Group as an affiliate advisor, providing a variety of consulting services to craft brewers via his Colorado Craft Advisors outfit.
Heavy Seas Beer is pleased to announce the return of the seasonal release, Riptide. This white IPA will be available from July – September in all 18 states where Heavy Seas beer is distributed.
The “Uncharted Waters” Series by Heavy Seas Beer will soon welcome its third new beer in 2015, Red Sky at Morning. This limited release will be available from July – August in all 18 states where Heavy Seas beer is distributed.
Reyes Holdings, L.L.C. announced Monday that is has closed on a previously disclosed agreement with The Coca-Cola Company for the granting of new distribution territory. Great Lakes Coca-Cola Distribution, L.L.C., a wholly-owned subsidiary of Reyes Holdings, has officially been granted and formally transitioned territories in the greater Chicago area and Northwest Indiana.
Bold Rock Hard Cider has announced the launch of its first-ever craft cider in cans. The popular Bold Rock Apple is being released in singles and packs of four 16-ounce cans. The new cans are just right for cider lovers to bring to locations where glass is discouraged or prohibited, including beaches, golf courses and festivals.
Oskar Blues is excited to announce a new endowed fellowship award to benefit students in the Brewing Sciences and Operations certificate program at Auburn University.
Molson Coors today appointed Geoff Molson, a member of the Molson Coors board of directors, as its new chairman. In accordance with company bylaws that require the roles of chairman and vice chairman to alternate between the Molson and Coors families every two years, Geoff Molson, a seventh generation member of the Molson family, supplants Pete Coors who will become vice chairman.
Enjoy the taste of summer by opening a can of Mudshark’s newest beer, Watermelon Wheat Ale. Watermelon Wheat is a light, refreshing beer infused with the crisp taste of watermelon and at 4.5% ABV, it makes the perfect compliment to those warm summer days by the water.
Cascade Lakes Brewing Co. is proud to announce that, starting in late May, Blonde Bombshell, 20” Brown Ale, Cyclops IPA and HopSmack IPA became available in the Alaskan craft beer market.
For the second year in a row, Colorado’s Odell Brewing Company topped Tamarron Consulting’s annual Craft Brewer Performance Survey. With an average performance score of 4.19 (out of 5), Odell led a group that featured seven of the country’s leading craft breweries, including Deschutes Brewery, Dogfish Head, Great Lakes Brewing, Stone Brewing and Summit Brewing.
