Spokane, Washington-based No-Li Brewhouse has filed a lawsuit against Tilray Brands alleging that the beer and cannabis platform has infringed on its trademark for “Big Juicy” beers, according to Law360.
At issue is Tilray’s use of “Big Juicy” in the name for Redhook’s Big Juicy Ballard IPA, which No-Li alleges has infringed on its mark for “Big Juicy,” according to the lawsuit filed Friday in the U.S. District Court for the Eastern District of Washington.
No-Li filed an application for the “Big Juicy” trademark with the U.S. Trademark Office in December 2015 and a notice of allowance was granted to No-Li in January 2017. The trademark registration is for the “the words only, meaning that others cannot change the font or add decorative or design elements to claim distinction from the registration.”
Per the lawsuit: “Defendant’s use of an identical and such confusingly similar mark to the No-Li Big Juicy mark in connection with the sale, offering for sale, distribution and advertising of products and services is likely to cause, and has caused, confusion, mistake and deception as to the origin of Defendant’s products, or the affiliation, sponsorship or other relationship between the parties.”
No-Li is seeking a jury trial, as well as preliminary and permanent injunctions to prevent Tilray from using “Big Juicy” in connection with beer or related products and services. The company is also seeking damages.
The lawsuit has similarities to a 2022 trademark infringement dispute between Sycamore and Stone Brewing over a “Keep It Juicy” tagline, which Sycamore registered with the Trademark Office in 2021.
Seattle-based Redhook was among a handful of brands acquired by Tilray from Anheuser-Busch InBev last year in an $85 million deal. Other Pacific Northwest brands in the deal included 10 Barrel Brewing, Widmer Bros. and Square Mile Cider.