Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
Check out news items initially reported in the Brewbound Insider Newsletter August 3-5, including headlines from Prost, JuneShine, the Beer Institute and more.
With the 2026 FIFA World Cup now concluded, data continues to roll in on how the more than five-week long soccer tournament impacted consumer trends, and the on-premise numbers are backing up claims of an unprecedented boost to bars and restaurants’ sales.
The final week of the FIFA World Cup brought plenty of action on the pitch, but the play-by-play of off-premise bev-alc sales was decidedly lackluster, according to the latest weekly scans from market research firm Circana.
There were plenty of trophy-worthy achievements across bev-alc during the FIFA World Cup, according to final data from on-premise insights firm BeerBoard.
On-premise gains from the FIFA World Cup slowed slightly after the tournament’s headline-making hot start, but new data from on-premise insights firm BeerBoard suggests that later weeks may have been just as impactful to bars and restaurants – at least when it comes to draft sales.
Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.
The bev-alc industry is experiencing a bit of déjà vu heading into the second half of 2026, despite the year’s hot start, according to the latest monthly report from Bump Williams Consulting (BWC).
Soccer fans aren’t just upping their bev-alc intake this summer – they’re increasing how early in the week (and the day) they’re going out for a beverage, according to the latest report from on-premise insights firm BeerBoard.
The FIFA World Cup boost that bev-alc was promised is finally starting to appear in off-premise sales – at least for beer.
