Super Bowl

Super Bowl LVII is about a month away, and Molson Coors is in the competitive spirit. Molson Coors CMO Michelle St. Jacques and U.S. sales and distributor operations president Brian Feiro sent a memo to distributors early this morning, announcing its Big Game play.

Beer lost 3% share of Drizly sales to wine during Super Bowl LVI (February 13) compared to the “Big Game” last year, according to the e-commerce alcohol delivery platform.

Anheuser-Busch InBev (A-B) released Cutwater Spirits’ “Here’s to the Lazy Ones” commercial Friday – the first national Super Bowl spot for the ready-to-drink (RTD) canned cocktail-maker.

Boston Beer’s Samuel Adams hopes to capitalize on the continued success of the Wicked brand family in 2022, starting with its new Wicked Party Pack variety pack, featured in the company’s regional Super Bowl ad this year.

Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.

With two weeks left until Super Bowl LVI, big beer brands have continued to tease advertisement spots for the big game.

Boston Beer Company’s “Your Cousin From Boston” ad campaign is entering the Super Bowl LVI ad conversation once again with a regional ad buy in 13 markets.

Anheuser-Busch InBev will invest $1 billion over the next two years in its U.S. facilities, with part of the investment directed at improving its hard seltzer production capabilities.

Anheuser-Busch is dipping into Bud Light’s past for the light beer brand’s 2021 Super Bowl ad.

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.