Super Bowl

Total Wine & More shared its list of the top brands sold in its Kansas City and Philadelphia area stores for the Super Bowl. Home-market brand families – Boulevard in Kansas City and Surfside in Philly – topped the lists in their respective cities.

Regardless of whether the Philadelphia Eagles or the Kansas City Chiefs take home the Vince Lombardi Trophy this weekend, beer is poised to be the real winner of Super Bowl LIX, according to Bump Williams Consulting’s latest monthly report.

While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.

There are four “winds of change” impacting consumers’ bev-alc purchasing decisions, and Anheuser-Busch InBev (A-B) believes it has the brands to speak to all four of those trends, according to A-B U.S. chief commercial officer Kyle Norrington.

The 2024 Super Bowl ad rankings are beginning to filter in, and the results are all over the place for the big game commercials from Anheuser-Busch InBev (A-B) and Molson Coors.

Breakthru Beverage Nevada beer division VP Deacon Nauslar joins this week’s Brewbound Podcast to share how the distributor is preparing for Super Bowl LVIII in Las Vegas. Nauslar dishes on when preparations began, how much of a bump the distributor is expecting, how the event will compare to the Formula 1 race earlier this year, and how the biggest football game of the year measures up to a normal week servicing Sin City.

Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.

Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.

San Diego-based hard kombucha and canned cocktail maker JuneShine will debut its first Super Bowl commercial Sunday in its home market of San Diego, encouraging watchers of the Big Game to “please earth responsibly.”

Beer will be the alcoholic beverage of choice for consumers planning to imbibe while watching Super Bowl LVII, according to market research firm Numerator, which shared the results of a consumer survey conducted from January 25-31.

Anheuser-Busch InBev (A-B) will still be promoting its big beer brands during Super Bowl LVII, despite foregoing its exclusivity rights for the Big Game this year.

Boston Beer Company’s 2023 Samuel Adams Super Bowl ad will imagine a kinder and “brighter” Boston, starring “Your Cousin From Boston,” Boston Celtics legend Kevin Garnett and comedian Lenny Clarke.

Things just got a little easier for New Jersey craft breweries planning to play the remaining games of the NFL season in their taprooms.

Anheuser-Busch InBev (A-B) may have ceded advertising exclusivity rights to Super Bowl LVII, but the world’s largest beer manufacturer will continue to have an outsized presence during breaks in the game.