With projections predicting continued segment growth for RTDs, anyone looking to enter the space will face a competitive landscape. But by studying brands who have either launched during the pandemic or have weathered the storm without faltering, there are plenty of opportunities for new premixed canned cocktails to thrive.

Anheuser-Busch InBev today announced the purchase of fast-growing Cutwater Spirits, a craft distilling venture that was originally born inside of Ballast Point Brewing & Spirits. Specific financial terms of the deal – A-B InBev’s first in the spirits space — were not disclosed.

As the majority of beer business stakeholders continue to examine what impact recreational cannabis could have on the industry, one alcohol trade association has officially come out in support of legalizing the psychedelic drug. The Wine & Spirits Wholesalers of America (WSWA), A Washington, D.C. trade group that works to advance the interests of distributors and brokers of wine and spirits, yesterday announced “an official policy position in favor of a state’s right to establish a legal, well-regulated, adult-use cannabis marketplace.”

In a move toward diversifying its portfolio and reaching spirits consumers, Pabst Brewing Company today announced a foray into the crafts spirits space with the launch of Not Your Father’s Bourbon. The 86 proof (43 percent ABV), small-batch bourbon is the first product to be launched in a new line of spirits under the Not Your Father’s label, which includes the popular Not Your Father’s Root Beer flavored malt beverage as well as hard vanilla cream and ginger ale offerings, among others.