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In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
Societe Brewing is expanding its distribution footprint into Northern California, beginning April 11. The San Diego, California-based brewery now distributes in all key California markets through “100% independent distributors,” Societe founder and CEO Doug Constantiner announced Monday during the California Craft Brewers Association (CCBA) Members Conference.
San Diego-headquartered JuneShine released its first commercial campaign today, promoting its recently launched ready-to-drink, spirits-based canned cocktails with the tagline of “Dodge the Sugar.” Beer buyers’ behavior has “continued to revert to pre-pandemic trends” for the third consecutive month, according to the National Beer Wholesalers Association’s (NBWA) March Beer Purchasers’ Index (BPI).
On-premise beer performance held strong last weekend (March 24-27) – a week after elevated St. Patrick’s Day sales – with a +4.1% increase in rate of sale (ROS) nationally compared to the prior period (March 10-13), according to the market research firm BeerBoard.
A bill introduced in the New Jersey state Senate last month proposes the creation of a new tax class for flavored malt beverages (FMBs). The bill would tax FMBs at $4.40 per gallon, far closer to New Jersey’s rate for distilled spirits ($5.50 per gallon) than for beer ($0.12 per gallon).
Los Gatos, California-based Loma Brewing Company will open a new brewery and taproom in Manteca, California, in 2023, which will support a more than 300% increase in production, founder and CEO Kevin Youkilis told Brewbound.
As Green Man Brewery enters its 25th year, the company is continuing to build its presence in downtown Asheville, North Carolina. Green Man will celebrate its quarter century in business starting on Thursday, March 17 (St. Patrick’s Day), and running through the weekend, culminating with a block party featuring live music, food trucks and several beer releases.
The open rate of bars, restaurants and breweries tracked by BeerBoard has hit 94%, the highest recorded rate since May 2020, the Syracuse, New York-headquartered on-premise tracking firm reported.
Minneapolis-headquartered Surly Brewing is looking to put down roots in another midwest state, with a brewery and taproom in Michigan or Ohio, VP of marketing Bill Manley said.
Escondido, California-based Stone Brewing expanded its East Coast operations this week, increasing annual capacity at its Richmond, Virginia, facility from 150,000 barrels to 200,000 barrels.
Diageo North America has opened a 225,000 sq. ft. manufacturing facility in Plainfield, Illinois, expanding the company’s production capacity by more than 25 million cases.
The Brewers Association (BA) published its 2022 beer style guidelines with revisions that included tweaks to several styles and clarifications to language used to describe juicy and hazy beers.
SweetWater Brewing has entered Oregon and Washington with Columbia Distributing, the brewery announced today. For the Atlanta-based craft brewery, Oregon and Washington mark its 39th and 40th states, respectively.