Beer tops the shopping list for consumers planning to imbibe during Memorial Day weekend, according to insights firm Numerator. Of the 43% of respondents who plan to purchase beverage-alcohol, 75% said they intend to buy beer, followed by spirits (45%), wine (35%), hard seltzer (31%) and ready-to-drink or pre-mixed canned cocktails (20%).
Margaritas and beer top the shopping lists of the majority (52%) of Cinco de Mayo celebrators, according to a survey conducted by consumer insights firm Numerator.
Forty-six-percent of consumers who plan to celebrate St. Patrick’s Day (March 17) this year, will purchase beverage-alcohol for the occasion, according to consumer research firm Numerator.
Major domestics and regional craft brands are on the shopping lists of New England Patriots and Seattle Seahawks fans ahead of the teams’ Super Bowl LX showdown Sunday, according to consumer research firm Numerator.
For some Dry January participants, the month of abstaining from alcohol is an annual tradition, but for others it spurs a lifestyle change, consumer research firm Numerator found in a recent survey of 500 U.S. consumers who planned to partake in the ritual.
Editor’s Note: The below news items were initially reported in the Brewbound Insider Newsletter December 29 through January 2. Not an Insider? Become one today to get earlier access to what’s going on in the industry. Numerator: Fewer New Year’s Resolutions in 2026 Fewer consumers are planning to make resolutions in 2026 compared to 2025,… Read more »
Gen X consumers, born between 1965 and 1981, now account for the largest percentage of consumer packaged goods (CPG), general merchandise and quick-service restaurant (QSR) sales, usurping Boomers for the first time, according to a new report from consumer insights firm Numerator.
Crane Brewing (Raytown, Missouri), has closed after 11 years. In its early days, the brewery built its name on the homebrew and beer fest circuit with namesake Michael Crane’s sour ales and magenta-hued beet beer.
Labor Day may need to start campaigning if it wants to remain a staple of end-of-summer celebrations, particularly with the youngest legal-drinking-age (LDA) consumers.
Independence Day (July 4) celebrations may be slightly more subdued this year compared to 2024, but could lean more positively toward the on-premise, according to survey results from Numerator and CGA.
