Non-Alcoholic

Featured Non-Alcoholic Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

Brewbound Podcast: Big Soda Makes a Big Investment in Non-Alc Beer

Brewbound Podcast: Big Soda Makes a Big Investment in Non-Alc Beer

Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022.

NielsenIQ: Non-Alc Beer, Wine and Spirits Doubled Since 2019; Beer Accounts for 85.3% of Non-Alc Category

NielsenIQ: Non-Alc Beer, Wine and Spirits Doubled Since 2019; Beer Accounts for 85.3% of Non-Alc Category

Dollar sales of non-alcoholic beer, wine and spirits at off-premise retailers have more than doubled in the last three years, according to market research firm NielsenIQ. In 2019, non-alc versions of traditional beverage-alcohol products earned $178.7 million at off-premise retailers. In the 52 weeks ending August 20, their dollar sales reached $395.2 million, according to IRI.

Former Atwater Brewery Owner Mark Rieth Launches FÜL Beverage Non-Alc Line

Former Atwater Brewery Owner Mark Rieth Launches FÜL Beverage Non-Alc Line

Two and a half years after selling Detroit-based Atwater Brewing to Molson Coors and seven months following his exit from the brewery, Mark Rieth is diving back into the beverage industry with FÜL Beverage, a family of non-alcoholic beers and functional drinks.

Sleeping Giant Projects Double-Digit Growth in 2022

Sleeping Giant Projects Double-Digit Growth in 2022

Sleeping Giant Brewing Company had its best January and February on record this year, starting off the Denver-based contract brewer’s first year of expected double-digit growth in more than two years, Matthew Osterman, president and founder, detailed to Brewbound.