Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Fast-growing non-alcoholic beer maker Athletic Brewing Company will make its largest investment ever to support its “Give Dry a Try” campaign and boost the company during “Dry January.”
A year after its founding, the Adult Non-Alcoholic Beverage Association (ANBA) has more than doubled its membership to more than 90 beverage companies across beer, wine and spirits.
Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022.
Non-alcoholic beer maker Athletic Brewing Company has received a $50 million investment from Keurig Dr Pepper (KDP) that will make the publicly-traded CPG giant a minority equity stakeholder in the business.
Diageo Beer Co. is leaning on the learnings of Daft Punk in fiscal year 2023 to be “better, faster [and] stronger” across all its bev-alc brands, including Lone River Ranch Water, Smirnoff, and Guinness.
Dollar sales of non-alcoholic beer, wine and spirits at off-premise retailers have more than doubled in the last three years, according to market research firm NielsenIQ. In 2019, non-alc versions of traditional beverage-alcohol products earned $178.7 million at off-premise retailers. In the 52 weeks ending August 20, their dollar sales reached $395.2 million, according to IRI.
As consumers continue to cut their alcohol intake and embrace zero proof alternatives, startup retailer Sèchey is working to ensure that shoppers looking for non-alc beer, wine and spirits don’t get hung out to dry.
Non-alcoholic beer maker Athletic Brewing Company launched a new “Fit For All Times” campaign today, featuring several familiar names, including NFL player J.J. Watt and celebrity chef David Chang – both early investors in the Stratford, Connecticut-based company.
With astonishing three-year revenue growth of +13,071%, non-alcoholic craft beer maker Athletic Brewing Company was ranked the 26th fastest growing private company in the country by Inc. Magazine.
Two and a half years after selling Detroit-based Atwater Brewing to Molson Coors and seven months following his exit from the brewery, Mark Rieth is diving back into the beverage industry with FÜL Beverage, a family of non-alcoholic beers and functional drinks.
Two Roads Brewing Co. is getting into the non-alcoholic beer space with Non-Alcoholic Juicy IPA, the first NA beer offering from the Stratford, Connecticut craft brewery.
Sleeping Giant Brewing Company had its best January and February on record this year, starting off the Denver-based contract brewer’s first year of expected double-digit growth in more than two years, Matthew Osterman, president and founder, detailed to Brewbound.