Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Hollywood star Tom Holland’s new non-alcoholic (NA) beer brand Bero debuts today with three styles, backed by consumer product-centric investment firm Imaginary Ventures and led by CEO John Herman, an energy drink veteran with 20 years of experience.
As Sober October kicks into gear, adult non-alcoholic (ANA) beverages are expected to have another strong month. But that popularity has shifted the competitive retail landscape as bigger players enter the space and price-conscious consumers hold back on expensive purchases.
Diageo has purchased leading non-alc spirit Ritual Zero Proof, the company announced today.
Anheuser-Busch InBev is tapping into the equity of one of its biggest brands for its next adult non-alcoholic beer play: Michelob Ultra Zero.
While brewery menus are littered with near beer options and non-alcoholic spirits are making their way onto bar menus as the fastest growing category in the zero-proof set, wine remains one of the most difficult bev-alc formats to bridge the gap between fully dry consumers and the sober-curious drinkers driving category growth.
Music festival season is in full swing, and this year it’s seeing more than just psychedelic costumes and light shows. The music industry is nothing if not eager to tap into youth trends; in this case, it’s the rising popularity of non-alcoholic beverages from across categories that’s manifesting at concert venues nationwide.
The adult non-alc industry was rocked in April when pioneering retailer Boisson shut its nine physical stores and filed for bankruptcy. Now, many non-alc (NA) brands are still asking questions about the closure, while others are finding opportunity in a growing landscape.
Mocktail Club, maker of a line of non-alcoholic canned cocktails, announced Monday it has received an investment from spirits industry capital and brand building firm Pronghorn, aimed at helping the Arlington, Va.-based business expand across the country.
Ask any THC or non-alcoholic alternative beverage founder about their biggest obstacle to breaking into widespread distribution and the answer is almost always the same: education.
Harley-Davidson is rolling into the non-alcoholic (NA) beer segment via a licensing deal with Wisconsin Brewing Company. Road King American Pils is rolling out now throughout the Badger State in 16 oz. can 4-packs.
Firestone Walker is the latest top craft player to enter the non-alcoholic (NA) beer space by leveraging the brand equity of its biggest brand. 8ZERO5 blonde, an NA version of the Duvel Moortgat-owned craft brewery’s 805 flagship, will only be available in its home state of California following Labor Day.
Adult non-alc retailer Boisson will be restructuring the company under chapter 11 bankruptcy protection, citing financial challenges amidst an “overly aggressive expansion plan” and the “inefficient deployment of capital.”
Leading adult non-alc (NA) retailer Boisson is shuttering its retail outlets and “restructuring,” according to the founder of one NA brand that was informed of the news by a former Boisson employee.
Is leading adult non-alc (NA) retailer Boisson shutting down? According to a Boisson employee the company shared news of its impending closure with staff on Thursday, but has yet to announce it publicly.
