NBWA

A new generation of leaders is taking the reins at New Ulm, Minnesota-based Schell’s Brewery, as Ted Marti steps down from overseeing operations at the 160-year-old brewery and hands the reins to his sons, according to the Mankato Free Press.

The National Beer Wholesalers Association’s Annual Convention won’t be taking place in-person in Orlando, Florida, this October after all. The largest meeting of beer wholesalers in the country will instead go virtual from October 4-7. The NBWA was set to host its Annual Convention in Orlando in early October, however, the COVID-19 pandemic has rendered those plans unfeasible.

In a time when off-premise beer sales top $1 billion weekly, without the on-premise half of the trade, the beer industry still has “a hole to dig out of,” National Beer Wholesalers Association chief economist Lester Jones said during a webinar presented by invoice tech firm Fintech.

Craft beer purchase intent among wholesalers has hit an all-time low, according to the National Beer Wholesalers Association (NBWA). Nielsen CGA found the number of checks at tracked accounts in the week ending April 25 increased 69% over the week ending March 28.

After consecutive weeks of consumers stocking up on alcoholic beverages at off-premise retailers in mid-March due to the COVID-19 outbreak, the first signs of a slowdown began to show during the week ending March 28, according to market research firm Nielsen.

Beer depletions (sales from wholesalers to retailers) in 2019 were mostly flat compared to 2018, although there were a few spikes around summer holidays, National Beer Wholesalers Association chief economist Lester Jones shared during a webinar hosted by Fintech, a data, analytics and invoice processing platform for wholesalers.

Richard Mahoney, the chairman of the board of The Wine Group, is the lead investor in Chicagoland craft brewery Kings & Convicts’ acquisition of Ballast Point Brewing Company from Constellation Brands, according to the ChicagoTribune. Brooklyn Brewery restructures sales force.

In this week’s edition of Last Call: Drake and Canopy Growth partner to launch More Life Growth Company; Walmart offers curbside pickup of alcohol in 29 states; JetBlue to offer Truly Hard Seltzer; and more news bites.

Starbucks, Apple, Tesla … and White Claw? Anthony von Mandl, the founder of White Claw parent company Mark Anthony Brands, told thousands of beer wholesalers Tuesday during the National Beer Wholesalers Association’s Annual Convention that his company is a disruptor in the vein of those iconic brands.

“We can make beer grow again,” Boston Beer Company founder Jim Koch told thousands of beer distributors Monday during the opening session of the National Beer Wholesalers Association’s Annual Convention in Las Vegas.

After about four years of discussion, the stalled effort to launch a brand agnostic, pro-beer marketing campaign to improve category health officially kicked off today in Austin, Texas. The so-called Beer Growth Initiative, a coalition of the industry’s three trade groups — the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI) — as well as large and small beer companies also revealed its first slogan: “Beers to That.”

The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.

In this week’s Last Call: Budweiser becomes the ‘official beer’ of the National Women’s Soccer League; California revises the definition of ‘beer’; A-B back away from its Asia Pacific IPO; Founders Announces the end of CBS; and more news.

In this week’s Last Call: Heineken makes a minority investment in Amsterdam’s Oedipus; Bumble announces plans to open a brick-and-mortar bar in SoHo; the SEC lifts its ban on alcohol sales at sporting events; the future of Breckenridge’s brewpub is uncertain; and more news.