Molson Coors Beverage Company’s overall business remained in the red as the company closed its 2024 fiscal year. However, the fourth quarter showed improvement over the double-digit declines reported in Q3, and leadership is confident the company can return to growth in 2025, according to Molson Coors’ earnings call today with investors and analysts.
Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
Following Molson Coors’ Q4 and full-year earnings report Tuesday, CEO Gavin Hattersley fielded questions from analysts on a range of topics from the stickiness of his company’s share gains, to why draft trends are struggling, to overall industry performance.
A federal judge has dismissed a proposed class action lawsuit alleging that Topo Chico Margarita Hard Seltzer is deceptively labeled because it is fermented and lacks tequila.
Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.
Molson Coors has created a new commercial division for the U.S. and Canada that chief marketing officer Michelle St. Jacques will lead as chief commercial officer effective March 1, the company announced.
A lawsuit filed against Molson Coors’ Vizzy Hard Seltzer is nearing completion, after a federal judge said last week he plans to approve the company’s plan to settle with plaintiffs for $9.5 million.
Some of the extra marketing spend Molson Coors promised during its Q4 earnings call with investors this week is already coming to fruition.
The National Advertising Division (NAD) of BBB National Programs has recommended Molson Coors discontinue using its “light beer shouldn’t taste like water; it should taste like beer” claim.
Molson Coors’ U.S. business ended 2022 on a weak note, as the company recorded declines in both shipments (-11.2%) and depletions (-6.8%) in the fourth quarter, according to the company’s Q4 and full-year 2022 earnings report.
Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.
Last Call: Self-Distribution Inches Closer in Virginia; NA Beer +26% During Dry January on Drizly; Beast Unleashed Distribution Contract Critiqued
Things just got a little easier for New Jersey craft breweries planning to play the remaining games of the NFL season in their taprooms.
Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”
Super Bowl LVII is about a month away, and Molson Coors is in the competitive spirit. Molson Coors CMO Michelle St. Jacques and U.S. sales and distributor operations president Brian Feiro sent a memo to distributors early this morning, announcing its Big Game play.
Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.
Beer industry writer Josh Noel is leaving the Chicago Tribune to join Molson Coors as the Chicago-headquartered beverage company’s corporate communications manager.
