With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Dennis Peek, the CEO of Heineken-owned Lagunitas Brewing Company, will end his term leading the craft brewery at the end of 2024, the company announced Thursday. Peek ascended to the top job at the Petaluma, California-headquartered brewery in February 2020, just weeks before the COVID-19 pandemic forced the closure of the on-premise channel and upended the craft beer industry.
Lagunitas will cease operations in Chicago in early August and move all production to the craft brewery’s original brewhouse in Petaluma, California. The Heineken-owned brewery’s Chicago taproom, located within the brewery, will close permanently, effective today. The adjacent warehouse will remain in operation.
Lagunitas’ sales and marketing teams have undergone an overhaul in the last month. In a conversation with Brewbound, interim CMO Hannah Dray discussed bringing irreverence and disruptiveness back to the brand.
Lagunitas Brewing Company’s chief marketing officer Paige Guzman has parted ways with the Heineken-owned craft brewery.
Two months after launching its Disorderly TeaHouse sparkling tea at retail, Lagunitas Brewing Company is rolling out a variety pack with a new flavor — Peach Slice — that begins shipping this week with plans to hit retail shelves in early June.
