New hard tea and hard lemonade brands continue to populate shelves, while the No. 1 hard tea brand continues to grow its share, despite being more than 20 years in the game.
AriZona Hard Tea VP of sales Lou Fabiano joins the Brewbound Podcast to discuss the opportunity for the hard tea challenger brand as it attempts to cut into Boston Beer Company’s 90% stranglehold on the market with Twisted Tea.
Boston Beer’s shipments declined again in Q2 – down -4.5%, to 2.3 million barrels. However, the company is still confident in its projections and its “strategic priorities remained unchanged,” founder Jim Koch said Thursday during the company’s call with investors.
Monster’s foray into beverage-alcohol is expanding, as the energy drink maker plans to leverage its early success in FMBs with the launch of Nasty Beast hard iced tea, company leaders shared during the company’s annual shareholder meeting. Monster joins another non-alcoholic beverage juggernaut, AriZona, in launching a hard tea
In two years, Loverboy has expanded distribution of its hard teas from four states to 44, partially initiated by retail partnerships with Total Wine and Kroger. To support the rapid expansion, the company is focused on “trying to grow into [its] own shoes” in 2023, founder and CEO Kyle Cooke told Brewbound.
PepsiCo and FIFCO USA have struck a licensing agreement to allow the latter to produce a hard iced tea using the Lipton brand, which will roll out next year through Pepsi’s Blue Cloud Distribution.
When Los Angeles-based Jiant launched its hard kombucha in the summer of 2019, the company had three full time employees, including its co-founders, Larry Haertel Jr. and Aaron Telch.
Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.
