Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production – grains, hops, glass, sweeteners, packaging, and freight – highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The Q4 2025 Supply Chain report from Agrowgate paints a picture of a beverage industry entering 2026 with far more stability – yet no shortage of strategic inflection points.
Bev-alc sales remained slightly positive through the end of January in NIQ-tracked off-premise channels (xAOC + convenience + liquor open state), the market research firm reported this week.
Super Bowl Sunday was a let down for more than just Patriots fans. BeerBoard tracked bars and restaurants saw year-over-year (YoY) declines in both draft beer volume (-6%) and package volumes (-6.2%), the tech and insights firm shared in its “2026 Big Game On-Premise Report.”
If December’s trends reversed craft beer’s fortunes in the off-premise, January’s easier comps added a strong tailwind. Craft continued to outpace the overall beer segment in the convenience channel, with dollar sales up 5.4% and volume, measured in case sales, up 0.4% year-to-date (YTD) through January 25, according to market research firm Circana.
The end of January also brought an end to bev-alc’s 2026 growth trends, according to the latest weekly report from Circana EVP of BevAl Scott Scanlon.
Major domestics and regional craft brands are on the shopping lists of New England Patriots and Seattle Seahawks fans ahead of the teams’ Super Bowl LX showdown Sunday, according to consumer research firm Numerator.
Determined to find sunshine in the beer category after a year’s worth of gloom, Bump Williams Consulting (BWC) examined growth brands in the import segment in its February report.
Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.
The ripples of green that graced most of bev-alc off-premise scans through the first few weeks of 2026 expanded to a full blown ocean in the latest week, with double-digit year-over-year (YoY) growth recorded across nearly every major category, according to the latest report from market research firm Circana.
The majority of adult non-alcoholic (ANA) beverage buyers are new consumers to the category, suggesting opportunities for suppliers looking to have a greater impact on the category, according to new data from market research firm NIQ.
Has bev-alc been focused on the wrong generation?
The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.
Inflationary pressures, changing consumer shopping habits, immigration enforcement tactics, COVID-19, weather – all and more have been listed as causes for bev-alc’s less-than-ideal last few years. But one of the largest hurdles for the industry might be by its own design, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
Three of beverage-alcohol’s four tracked categories increased dollar sales in the latest scans from market research firm Circana (one-week ending January 18).
Beer ordering remained in contraction in January, but recorded a “significant bump” compared to December, according to National Beer Wholesalers Association (NBWA) in the first Beer Purchasers’ Index (BPI) of 2026.
New data suggests that direct alcohol replacements (such as NA beer) and “alcohol adjacent drinks,” including hemp beverages or adaptogenic functional drinks, are growing for different reasons – and are not necessarily competing.
