Craft Beer

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Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic beer maker and stakes in the business.

Athletic Brewing Appoints Dan Kleinman as CMO

Athletic Brewing Appoints Dan Kleinman as CMO

Dedicated non-alcoholic (NA) beer maker Athletic Brewing is tapping wine and spirits marketer Dan Kleinman as its next CMO. Kleinman will take over the role, effective September 8.

Sierra Nevada Doubles Down on Core 4 Brand Families for 2027 Growth

Sierra Nevada Doubles Down on Core 4 Brand Families for 2027 Growth

After Sierra Nevada’s brands delivered growth in a challenged craft beer market, the country’s No. 2 craft brewery by volume plans to keep its foot on the gas. Part of stemming volume declines requires recruiting new drinkers into craft.

Sierra Nevada Arms Wholesalers With ‘License to Sell’ in Fight Against Craft Beer Declines; Refreshed Packaging to Roll in 2027

Sierra Nevada Arms Wholesalers With ‘License to Sell’ in Fight Against Craft Beer Declines; Refreshed Packaging to Roll in 2027

Sierra Nevada has identified craft beer’s biggest villain and thinks it has a plan to defeat it. In a James Bond-themed presentation during its wholesaler conference at its campus in Mills River, North Carolina, the country’s No. 2 craft brewer by volume armed its wholesalers with a “license to sell” and a specific mission to tackle what it’s calling the Vortex – the self-perpetuating cycle of beer volume declines at retail that lead to distribution declines, which create more volume losses.

Great Lakes Buoys Portfolio with RTD Collab, THC-Infused Float Shoppe and Mid-Strength Light Lager

Great Lakes Buoys Portfolio with RTD Collab, THC-Infused Float Shoppe and Mid-Strength Light Lager

As it bolsters its core seasonal craft beer lineup with occasion-driven variety packs, 38-year-old Great Lakes Brewing Company (GLBC) also has several irons in the beyond-beer fire. Earlier this month, Great Lakes announced the launch of aSplash, a ready-to-drink (RTD) canned cocktail produced in collaboration with Columbus, Ohio-based Watershed Distillery, the Buckeye State’s largest craft spirits producer.