Constellation Brands and WWE this week announced a partnership to make Mexican import brand Victoria the “Official Beer of SummerSlam,” the wrestling promotion’s second largest event of the year slated for August 2021.
As athletic consumers look to cut sugars and artificial ingredients from their sports drink intake, BioSteel Sports Nutrition is aiming to compete head-on with category leaders via a new all natural, zero-sugar, RTD Tetra Pak line launching this month.
Overall beer purchasing intention expanded at wholesalers nationwide last month, according to the National Beer Wholesalers Association monthly Beer Purchasers’ Index (BPI).
In a summer plagued with out-of-stock issues, Constellation Brands’ beer depletions still increased 4.7% in the second quarter of the company’s fiscal year, the company shared today.
Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.
Constellation Brands is going Hard Knocks with its latest NFL sponsorship deal. The Los Angeles Rams and Chargers — the featured teams on this year’s edition of the HBO documentary series — have locked up multi-year partnerships with the maker of Mexican import beers.
Constellation Brands, which begins its financial year in March, had a rollercoaster of a first quarter for FY 2021, with net sales declining 6%, to $1.9 billion, but beer depletions (sales to retailers) increasing 5.6%.
Constellation Brands’ venture capital arm will invest $100 million in beverage alcohol startups with Black founders over the next decade, the company announced today.
The National Beer Wholesalers Association’s monthly Beer Purchasers’ Index bounced back from a dismal 35 reading in April to an overall index of 66 in May. Long-time Vermont Cider Co. executive Terry Hopper is exiting the maker of Woodchuck Hard Cider, effective today. And more industry news bites.
Two months after Constellation Brands made a minority investment in Press Premium Alcohol Seltzer, the company’s chief commercial officer for its beer division, Bruce Jacobson, announced he is leaving the beer, wine and spirits company after 17 years to join the Milwaukee, Wisconsin-based hard seltzer maker.
Stone Brewing Company laid off employees of its restaurants, taprooms and distributions sales force, which amounted about 306 workers. Some state lawmakers have proposed bills that would extend business interruption insurance clauses to cover losses sustained from closures due to the COVID-19 pandemic.
Constellation Brands will continue production of import brands Corona, Modelo and Pacifico at its facilities in Mexico, despite the suspension of nonessential businesses in that country.
The U.S. House of Representatives passed the $2.2 trillion stimulus package Friday afternoon and sent the bill to President Donald Trump, who signed the bill into law at 4 p.m. ET in the Oval Office. U.S. brewers shipped 11,350,000 barrels in February, a decline of 0.7% compared to February 2019, according to national trade group the Beer Institute.
In an effort to reassure attendees of next month’s Craft Brewers Conference & BrewExpo America in San Antonio, Texas, the Brewers Association (BA) said Monday that the show will go on as planned despite fears over the spread of the coronavirus-caused disease, COVID-19.