Coca-Cola is bringing another of its juice brands to the bev-alc world. This time, it’s Minute Maid Spiked. The Coca-Cola Company’s bev-alc subsidiary Red Tree Beverages is launching a line of multi-serve wine cocktails under the juice brand in spring 2024.
Red Tree Beverages, Coca-Cola’s “firewalled, wholly owned” subsidiary to explore beverage-alcohol, has no intention of getting into the distribution business, Red Tree president Jenny Dowdy said yesterday during Beer Marketer’s Insights fall seminar.
The Coca-Cola Company is “not here to crash [beer distributors’] party,” Dan White, Coca-Cola, North America chief of new revenue streams, said in a fireside chat with National Beer Wholesaler Association (NBWA) president and CEO Craig Purser Monday during the NBWA’s annual convention.
In bringing together two of the biggest names in beverage – Jack Daniel’s & Coca-Cola – for a ready-to-drink (RTD) cocktail, Dallas Cheatham, Brown-Forman’s ready-to-drink portfolio director, knew the consumer buy-in was there.
The Coca-Cola Company is continuing its “total beverage” mission this year by putting more focus on categories with long growth runways such as coffee, sports drinks, and alcohol, CEO James Quincey said during the company’s Q4 and full year earnings call this week.
The U.S. Federal Trade Commission (FTC) has opened a preliminary investigation into The Coca-Cola Company and PepsiCo probing potential price discrimination within the soft drink market, according to media reports.
Leaders representing 22 independent wholesalers submitted comments to the U.S. Department of the Treasury and the Alcohol and Tobacco Tax and Trade Bureau (TTB) Thursday, expressing concern over the marketing and sale of bev-alc products co-created by large soft drink companies such as PepsiCo and Coca-Cola.
The Coca-Cola Company is accelerating its push into beverage alcohol with today’s announcement of a new global partnership with Jack Daniel’s Tennessee Whiskey to release a ready-to-drink cocktail.
