Anheuser-Busch InBev’s (A-B) U.S. businesses recorded double-digit shipments and depletions declines in Q1, the final quarter before the company begins to lap initial accelerated declines from the conservative-led boycott of Bud Light that began in April 2023.
The beer industry’s 2023 performance was dragged down by two anchors: The continued decline of the once-meteoric hard seltzer segment and Bud Light’s calamitous losses in the face of a conservative-led boycott, Beer Marketer’s Insights senior editor Christopher Shepard said in his keynote address to the California Craft Beer Summit.
This year has been “nothing short of tumultuous” for the beer industry, National Beer Wholesaler Association (NBWA) outgoing chairman Gordon Green said during Monday’s general session at the trade organization’s Annual Convention in Las Vegas.
Beer continues to record declines in the off-premise, and “we have a long way to go before we see a ‘return to normalcy,’” according to Bump Williams in his monthly report for his data consulting firm, Bump Williams Consulting (BWC).
The Beer Institute (BI) has updated its Advertising and Marketing Code, including new guidelines on social media marketing and advertising placement standards.
Beer trends continue to improve in the off-premise, according to Circana in the market research firm’s monthly beer report.
The sales declines of Bud Light amid a conservative-led boycott led to double-digit declines in revenue, shipments and depletions in the U.S. during the second quarter for Anheuser-Busch InBev (A-B).
The Beer Institute’s (BI) Code Compliance Review Board (CCRB) has found that Bud Light’s sponsored content with influencer Dylan Mulvaney did not violate the trade group’s Advertising Marketing Code and Buying Guidelines.
