Brewbound Data Club

IRI: Off-Premise Beer Category Sales Reach Nearly $43.8 Billion in 2020

IRI: Off-Premise Beer Category Sales Reach Nearly $43.8 Billion in 2020

Total beer dollar sales in off-premise retailers reached nearly $43.8 billion in 2020, according to market research firm IRI. The firm, which tracks category-wide sales at major off-premise retailers, reported a 14.7% increase in dollar sales and a 10% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 27, 2020.