On the latest edition of Brewbound’s Data Club series, Bump Williams Consulting’s Dave Williams and Brian “BK” Krueger break down the growth beyond beer offerings and discuss the opportunities for brewers in these spaces.
Total beer dollar sales in off-premise retailers reached nearly $43.8 billion in 2020, according to market research firm IRI. The firm, which tracks category-wide sales at major off-premise retailers, reported a 14.7% increase in dollar sales and a 10% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 27, 2020.
On the debut edition of Brewbound’s Data Club series, Drizly head of consumer insights Liz Paquette examines e-commerce trends in 2020 and offers a view of the future.
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The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.
A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.
