Brewbound Data Club

Data Club: NielsenIQ & 3 Tier Beverages Review the 2022 Summer Selling Season

Data Club: NielsenIQ & 3 Tier Beverages Review the 2022 Summer Selling Season

3 Tier Beverages consultant Mary Mills and NielsenIQ’s VP of alcohol industry thought leadership Jon Berg discuss the 2022 summer selling season and look ahead to the remainder of the year. They share thoughts on craft’s recent struggles, style and format opportunities and more.

Watch Brewbound Data Club: CGA Breaks Down the Shift Back to the On-Premise Channel

Watch Brewbound Data Club: CGA Breaks Down the Shift Back to the On-Premise Channel

Bars and restaurants in the U.S. have, for the most part, reopened as more Americans receive the COVID-19 vaccine. Six months into 2021, how is the recovery of the on-premise channel shaping up? CGA’s Matthew Crompton and Andrew Hummel share their firm’s findings during the latest edition of Data Club.

Watch Data Club: 3 Tier Beverages on the Pressures Facing Craft Brewers

Watch Data Club: 3 Tier Beverages on the Pressures Facing Craft Brewers

3 Tier Beverages founders Donn Bichsel Jr. and Joe Sepka and Brager Beverage Alcohol Consulting owner Danny Brager discuss the forthcoming “March Mountain” that the industry will begin cycling as the anniversary of the COVID-19 stock-up phase approaches. They also share advice on portfolio management, how to remain in the good graces of retailers and wholesalers that are cutting back on their product selections, product pricing and much more.

IRI: Off-Premise Beer Category Sales Reach Nearly $43.8 Billion in 2020

IRI: Off-Premise Beer Category Sales Reach Nearly $43.8 Billion in 2020

Total beer dollar sales in off-premise retailers reached nearly $43.8 billion in 2020, according to market research firm IRI. The firm, which tracks category-wide sales at major off-premise retailers, reported a 14.7% increase in dollar sales and a 10% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 27, 2020.