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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Schilling Cider launched Vida Maté, a line of non-alcoholic yerba maté beverages, earlier this month that CEO Colin Schilling believes has the potential to outsell its hard cider portfolio.
Boston Beer Company and Sauza tequila-maker Beam Suntory launched Sauza Agave Cocktails Thursday – a line of Mexican-inspired, ready-to-drink canned cocktails (RTDs).
Orpheus Brewing’s Jason Pellett announced Thursday that he will step down as CEO of the Atlanta, Georgia-based brewery to focus on his role as brewmaster.
After launching his company Hoplark to create an alternative to beer, Dean Eberhardt is going after the real thing. Known for its four-SKU line of RTD hopped teas, the Boulder, Colorado-based beverage company has announced its entrance into the non-alcoholic “beer” market with the launch of Hoplark 0.0, a zero-calorie, zero-proof craft brew line that arrives in stores this month.
Some hard seltzers and hard kombuchas in Utah are a signature away from being relegated to state-run liquor stores due to a bill that bans drinks made with flavors containing trace amounts of ethyl alcohol from grocery and convenience stores.
Following a year of explosive growth, non-alcoholic craft brewer Athletic Brewing is looking to lighten things up. The Stratford, Connecticut-headquartered brewery is launching Athletic Lite, a non-alc light beer that checks in at 25 calories, 0 grams of sugar, and 5 grams of carbohydrates.
Two of Canada’s major cannabis producers are coming together after Tilray Brands agreed to take on $211 million of debt from HEXO, a resolution that will allow the latter brand to shake off its “crippling overhang” by providing Tilray with “significant equity ownership position,” according to a press release.
Legal cannabis sales worldwide are projected to rise 22% this year to over $35 billion, up from $29 billion in 2021, according to a report by Colorado-based cannabis market data supplier BDSA.
As the lines between beer, wine and spirits continue to blur, Molson Coors is launching Vizzy Mimosa Hard Seltzer to capitalize on the popularity of the sparkling wine-based cocktail.
Some hard seltzer brands may be excluded from grocery and convenience stores in Utah under an omnibus bill proposed in the state Senate. Alaska’s state Senate has passed a bill that would make it harder for breweries to open taprooms in the state.