Beyond Beer

Monster Beverage Corporation co-CEOs Rodney Sacks and Hilton Schlosberg discussed their company’s acquisition of the CANarchy Craft Brewery Collective and shed light on Monster’s aspirations in the beverage-alcohol space during a conference call for investors Thursday evening following news of the sale. “We’ve been evolving a strategy to enter the alcoholic beverage market and this is, we believe, our best strategy of achieving this objective,” Schlosberg said.

SweetWater Brewing parent company Tilray paid $5.1 million in cash and stock to acquire Green Flash Brewing and Alpine Beer Company last month, financial forms filed with the U.S. Securities and Exchange Commission showed. A purchase price of $5,133,000 for the San Diego-headquartered craft brands values their combined 2020 output of 34,000 barrels at $150.97… Read more »

Constellation Brands has entered a brand agreement with The Coca-Cola Company to manufacture, market, distribute and launch Fresca Mixed – a spirit-based ready-to-drink cocktail based on the citrusy soft drink.

One of the nation’s largest craft breweries is dipping its toe into the non-alcoholic beverage space. Sierra Nevada Brewing Company has launched its first non-alcoholic product, Hop Splash, a sparkling water infused with Citra and Amarillo hops.

San Marcos, Texas-based AquaBrew and Austin, Texas-based ShotGun Spiked Seltzer announced a merger agreement Tuesday.

Of the 25 best-selling new brands last year, 20 are hard seltzers, according to NielsenIQ data shared by BWC. The top five include Mark Anthony Brands’ White Claw variety pack No. 3, Boston Beer Company’sTruly Punch variety pack, Truly Iced Tea variety pack, Molson Coors Topo Chico Hard Seltzer and Mark Anthony’s Mike’s Hard Lemonade Seltzer variety pack.

Molson Coors has launched a new flavor for its Topo Chico Hard Seltzer brand: Ranch Water.

While the COVID-19 pandemic may have accelerated growth for ready-to-drink canned cocktails (RTDs) over the last two years, alcohol delivery platform Drizly said the segment is more than “a pandemic-driven fad” and has the potential to drive retail sales.

When choosing what beverage alcohol product to drink, components like base spirit, flavor, and nutritional information are some of the primary factors that guide individual decision-making. Will it be wine, beer, spirits, hard seltzer, or something else? It is time for something tropical, or would floral notes satisfy?

Athletic Brewing Company co-founder and CEO Bill Shufelt discussed the evolution of non-alcoholic (NA) beer – and the strategies the Stratford, Connecticut-based brewery has used to become a leader in the segment – during the Brewbound Live 2021 business conference in Santa Monica, California earlier this month.

Anheuser-Busch InBev-owned Bud Light Seltzer will release two new variety packs in the coming months featuring the brand’s “loudest flavors ever.”

Anheuser-Busch InBev (A-B) announced Friday that it will no longer be producing Cacti Agave Spiked Seltzer, less than a year after the hard seltzer’s launch.

Global cannabis firm Tilray has acquired Breckenridge, Colorado-based craft spirits-maker Breckenridge Distillery, with the intent to create cannabis-infused, non-alcoholic distilled spirits, once federally permissible.

A Louisiana resident filed a lawsuit last month against Heineken USA, alleging that the company has misled consumers in the labeling and marketing of its Heineken 0.0 non-alcoholic beer, as the product contains 0.03% ABV, Louisiana Record reported Tuesday.