Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Anheuser-Busch InBev (A-B) recorded double-digit shipments and depletions declines for its U.S. business in 2023, drawing to a close a tumultuous year for the company, A-B reported today.
As the Bud Light brand continues to lose sales and share amid conservative-led backlash over a one-off social media influencer partnership with a transgender woman, the company is now pledging financial support for its wholesaler partners, according to a 6K filing with the SEC.
A pair of beer distributor surveys found that many in the middle tier believe that the conservative led boycott of Anheuser-Busch’s Bud Light brand may be permanent. Financial services firm Jefferies’ survey found that a majority (65%) of distributors surveyed expect the Bud Light downturn to last at least another six months, while 32% believe it could be permanent. A separate distributor survey by Goldman Sachs analyst Bonnie Herzog found that most respondents are “pessimistic about the potential for a full recovery” of Bud Light’s “brand equity and market share.”
Production at craft breweries falling outside of the Brewers Association’s (BA) craft brewer definition collectively declined -4% on a comparable basis, to more than 8.68 million barrels in 2022, according to data shared by the trade group in the May/June edition of the New Brewer Magazine.
After its request for a conversation with Anheuser-Busch InBev (A-B) leadership last month went unanswered, the Human Right Campaign (HRC) has suspended the perfect 100 score it gave A-B on its 2022 Corporate Equality Index (CEI), which will prohibit the company from using the organization’s designation as one of the “Best Places to Work.”
Alec Mull is returning to Bell’s Brewery as general manager of the Comstock, Michigan craft brewery’s 600,000 barrel facility. Mull will work with Bell’s executive leadership team to oversee the daily operations of the facility and craft new beers to add to the brewery’s portfolio, the company announced today.
A month and a half after conservative outrage directed at Bud Light began, right wing social media has turned its attention to Miller Lite after a months-old commercial for the brand resurfaced.
Anheuser-Busch InBev (A-B) reported a +13.2% increase in total revenue and a +0.9% increase in total volume worldwide for the first quarter of 2023.
Two of Anheuser-Busch InBev’s top marketing executives are on leave amid conservatives’ call to boycott the Bud Light brand for a marketing activation with social media influencer and transwoman Dylan Mulvaney during March Madness.
Sales data is out now showing the first week of the conservative-led boycott of Anheuser-Busch InBev’s Bud Light brand following the world’s largest beer maker’s March Madness activation with Dylan Mulvaney, an influencer who documents her life as a transgender woman.
A federal jury has found that Constellation Brands’ production of products such as Corona Hard Seltzer and Modelo Ranch Water does not violate the company’s licensing agreement with Anheuser-Busch InBev (A-B).
More consumers plan to celebrate St. Patrick’s Day this year compared to 2022, according to data insights firm Numerator.
The end of 2022 delivered a soft finish for the world’s largest beer manufacturer. In the U.S., Anheuser-Busch InBev’s depletions (sales-to-retailers) and shipments (sales-to-wholesalers) declined -7.6% and -8.6%, respectively.
Some of the extra marketing spend Molson Coors promised during its Q4 earnings call with investors this week is already coming to fruition.
The National Advertising Division (NAD) of BBB National Programs has recommended Molson Coors discontinue using its “light beer shouldn’t taste like water; it should taste like beer” claim.
