Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Anheuser-Busch InBev (A-B) recorded double-digit shipments and depletions declines for its U.S. business in 2023, drawing to a close a tumultuous year for the company, A-B reported today.
Michelob Ultra Organic Seltzer, one of several major hard seltzer launches of 2021, has arrived on shelves in variety 12- and 24-packs and 25 oz. single-serve cans.
Brewbound readers in 2020 sought out news about the pandemic, mergers and acquisitions, brewery closures and job changes. 2020 marked a year of shifts for brewers, as well as Brewbound, which shifted its business model to a subscription model. With that in mind, we’ve pulled the five most-read stories before the paywall was introduced and the five most-read stories after.
The Atlanta Hawks have been named Anheuser-Busch InBev’s “NBA Partner of the Year,” team executives tell Brewbound. The difference maker for the Hawks: an in-arena activation with rap superstar Big Boi, who was featured on limited edition 25 oz. Budweiser cans sold within the Atlanta market and at the team’s home arena, State Farm Arena.
Industry watchdog group Alcohol Justice is urging California Attorney General Xavier Becerra to conduct an independent investigation of Anheuser-Busch InBev and Reyes Holdings for what it believes could be antitrust violations related to acquisitions each company has made in the state.
2021 will mark a “big bet” year for Golden Road within Anheuser-Busch. The world’s largest beer company via its craft business unit, the Brewers Collective, will increase its investment in the Los Angeles-based craft brewery that it acquired in 2015 by seven times in 2021.
Elysian Brewing will try to rocket flagship Space Dust IPA to another stratosphere in 2021. The Anheuser-Busch InBev-owned, Seattle-headquartered craft brewery’s goal is to make fast-growing Space Dust the nation’s top selling IPA.
Goose Island is getting into the lemonade flavor game — but not with a hard seltzer. The Anheuser-Busch InBev-owned, Chicago-headquartered craft brewery will release a line extension of its flagship 312 Urban Wheat Ale this coming spring, with 312 Lemonade Shandy.
After a year of sitting vacant, Anheuser-Busch inBev has finally filled its chief strategy officer role. The world’s largest beer manufacturer announced Monday evening the appointment of Benoit Garbe as chief strategy officer, Bob Tallett, A-B’s VP of business and wholesaler development, wrote in a letter to the company’s wholesaler partners.
Anheuser-Busch InBev CEO Carlos Brito offered investors and analysts a peek at how the company is approaching future innovations during the company’s third quarter earnings call today.
Anheuser-Busch InBev is cashing in on the popularity of its Michelob Ultra beer brand and launching Michelob Ultra Organic Seltzer, expanding its core portfolio to six hard seltzers, the company announced today.
Two years after the distribution shakeup of 2018, the aftershocks continue to be felt, as Anheuser-Busch InBev continues to reshuffle its network. The world’s largest beer manufacturer today said it struck an agreement to acquire the assets of Ace Beverage in Los Angeles, just two weeks after agreeing to sell off its distribution operations in… Read more »
Twelve days after the U.S. Department of Justice approved the acquisition of Craft Brew Alliance by Anheuser-Busch, the two companies have completed their merger and shared details about the new structure of the Brewers Collective, A-B’s craft division.