NIQ: Total Bev-Alc Sales Show Slight Improvement

NIQ: Total Bev-Alc Sales Show Slight Improvement

The latest data set from NIQ showed a modest improvement in sales growth for total bev-alc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.

Sierra Nevada: Company Has ‘A Duty’ to ‘Advocate for Beer’

Sierra Nevada: Company Has ‘A Duty’ to ‘Advocate for Beer’

Sierra Nevada CEO Pryce Greenow began his remarks to wholesalers last week acknowledging that craft beer is not short on challenges, including a “cash-constrained consumer,” category price increases, trends in moderation and bev-alc abstinence “becoming more meaningful,” and “a whole host of substitute products” entering the market.

New York Governor Passes DTC for Hard Cider and Spirits

New York Governor Passes DTC for Hard Cider and Spirits

Spirits, hard cider, mead and braggot producers can now ship their products directly to New York consumers. Gov. Kathy Hochul signed Senate Bill S2852A into law Monday, allowing direct-to-consumer (DTC) shipping from in- and out-of-state manufacturers.

Canadian Circle K Owner Makes 7-Eleven a ‘Friendly Proposal’

Canadian Circle K Owner Makes 7-Eleven a ‘Friendly Proposal’

Circle K owner Alimentation Couche-Tard has offered a “friendly proposal” to acquire the Japanese operator of 7-Eleven in a move that could mark major consolidation of the global convenience channel. If successful, the combined entity would become one of the largest retail businesses in the world.

🆕 Sierra Nevada’s Beer-Focused 2025 Innovation

🆕 Sierra Nevada’s Beer-Focused 2025 Innovation

In this issue, Sierra Nevada lays out its 2025 plans, A-B makes a deal to sell distro branches in MA and OH, Oregon’s hop crop declines double digits, NIQ offers a halftime bev-alc report on the Brewbound Podcast and Zoe shares her Bahamian beer haul.

BeatBox National Sales Meeting: Shaquille O’Neal Invests, New Product Reveals and a $38M Marketing Spend for 2025

BeatBox National Sales Meeting: Shaquille O’Neal Invests, New Product Reveals and a $38M Marketing Spend for 2025

Party punch maker BeatBox hosted its first national sales meeting in Houston, which had the feel of a Meow Wolf, with a faux convenience store decked out in neon, a trippy giant mushroom-covered hard tea garden, a Las Vegas-themed area with casino games, a lab for new innovations with “scientists” that looked strikingly like Rick of Rick and Morty Adult Swim fame and the usual presentations about the coming year.

A Round With … Sneaky Spirits’ Rachel Kiley

A Round With … Sneaky Spirits’ Rachel Kiley

Rachel Kiley was the first-ever employee at Atlanta-based Monday Night Brewing when it opened in 2012, joining as sales director and working her way up to chief operating officer. After helping lead the brewery’s expansion to six locations across four states and 21,000 barrels of beer produced in 2023, Kiley has stepped down to become CEO of Sneaky Spirits, the brand she founded with her husband, Peter.