Trillium Brewing Acquires Former Reebok Property, Plans Major Expansion

Trillium Brewing Acquires Former Reebok Property, Plans Major Expansion

Trillium Brewing Company is expanding once again. The company today announced plans to open two new locations in the greater Boston area. The popular Massachusetts-based maker of hazy New England IPAs will relocate its Canton brewery headquarters to a sprawling 19-acre “forever home” about five miles away from its current facility. It will also open a taproom and retail store in the Fenway neighborhood of Boston.

Brewbound Podcast Episode 29: Rob Tod on Building Brands and Introducing Cans

Brewbound Podcast Episode 29: Rob Tod on Building Brands and Introducing Cans

In episode 29 of the Brewbound Podcast, Brewbound editors Chris Furnari and Justin Kendall chat with Allagash founder Rob Tod about how the addition of canned packages will transform the Allagash business in the years to come, how the company is repositioning itself off-premise, why it invests disproportionately in quality-control measures and how it approaches innovation without chasing trends.

Boston Beer Names New CMO

Boston Beer Names New CMO

After an eight-month search, the Boston Beer Company has identified its next chief marketing officer. The country’s second-largest craft brewery today named Lesya Lysyj, who is currently the U.S. president of Welch’s Foods Inc., as its new CMO.

Beer Institute: Aluminum Tariffs are Hurting US Beer Industry

Beer Institute: Aluminum Tariffs are Hurting US Beer Industry

Around this time last year, the Beer Institute (BI), a national trade association representing the American brewing industry, warned that President Donald Trump’s aluminum and steel tariffs would cost the beer industry $347 million annually. Well, as it turns out, the BI’s worst fears are coming true. The Washington, D.C., lobbying group tapped Harbor Aluminum — a research firm that specializes in the global aluminum industry – to study and estimate the cost of aluminum tariffs under section 232 of the Trade Expansion Act of 1962 since they were imposed on March 8, 2018.

Boulevard Brewing Lifts the Veil on a Bevy of Beer Partnerships

Boulevard Brewing Lifts the Veil on a Bevy of Beer Partnerships

Boulevard Brewing Company today announced one of the first craft beer endorsements by an active Major League Baseball player. The Kansas City-based craft brewery has inked a deal with Royals second baseman Whit Merrifield to promote its flagship Unfiltered Wheat brand. Additionally, Boulevard announced a sponsorship agreement with 20th Century Fox to make its Space Camper Cosmic IPA the exclusive craft beer of Dark Phoenix, the next film in the X-Men saga.

Private Investment Firm to Acquire Silver Eagle Distributors’ Houston Territory

Private Investment Firm to Acquire Silver Eagle Distributors’ Houston Territory

Middle-tier consolidation continued this week as Houston-based Silver Eagle Distributors today announced that it would sell a portion of its business to Redwood Capital Investments. In a press release, the beer wholesaler, which is the largest independent distributor of Anheuser-Busch products in the U.S., said it had agreed to a deal that would give Redwood control over three Texas counties — Ft. Bend, Montgomery and a significant portion of Harris.

Canarchy Sales Up 29 Percent Through February

Canarchy Sales Up 29 Percent Through February

After growing dollar sales 14.8 percent last year, the Canarchy Craft Brewery Collective’s double-digit growth trends are continuing in early 2019. Off-premise dollar sales of products from the Fireman Capital-backed brewery consortium — whose brands include Oskar Blues, Cigar City, Deep Ellum, Perrin Brewing, Three Weavers, and Utah Brewers Cooperative (Wasatch and Squatters) — are up more than 29 percent through February 24, according to IRI’s multi-outlet and convenience store channel.

MillerCoors Sues Anheuser-Busch Over Corn Syrup Ads

MillerCoors Sues Anheuser-Busch Over Corn Syrup Ads

Big beer’s “corntroversy” is moving from television screens to the courtroom. MillerCoors today filed a lawsuit in the U.S. District Court for the Western District of Wisconsin that claims Anheuser-Busch’s Bud Light Super Bowl ads and its subsequent “transparency” ads are part of a “false and misleading advertising campaign” aimed at deceiving health-conscious consumers.

Cascade Lakes Brewing Sold to New Owners

Cascade Lakes Brewing Sold to New Owners

Father-and-son Bruce and Andy Rhine have acquired a majority stake in Bend, Oregon-based Cascade Lakes Brewing, the company announced Tuesday. Speaking with Brewbound, Andy Rhine said he and his father purchased ownership stakes held by previous owners Rick Orazetti and Doug and Ron Kutella. The Rhines now own 75 percent of the 25-year-old company.

Brewbound Podcast Episode 28: BA Chief Economist Bart Watson Projects 2018 Industry Results

Brewbound Podcast Episode 28: BA Chief Economist Bart Watson Projects 2018 Industry Results

In episode 28 of the Brewbound Podcast, Watson shares his early 2018 analysis and discusses the circumstances that have led to an increasing number of brewery closures in recent years. He also answers questions about the BA’s revised craft brewer definition, and the possible future impact of legal recreational cannabis on the alcohol segment.