Yuengling Raging Eagle Mango Beer Launches in C-Stores

Yuengling Raging Eagle Mango Beer Launches in C-Stores

D.G. Yuengling & Son is attempting to relate to younger legal drinking age consumers with a new single-serve offering that will initially be sold in convenience stores. Raging Eagle Mango Beer lands in c-stores today.

WWE’s Rey Mysterio Named Victoria Brand Ambassador as Part of Sponsorship Deal

WWE’s Rey Mysterio Named Victoria Brand Ambassador as Part of Sponsorship Deal

WWE star Rey Mysterio is the new brand ambassador for Constellation Brands’ Victoria Beer brand. Mysterio, regarded in the pro wrestling world as one of the greatest luchadors of all time, kicked off the partnership Sunday night during the wrestling circuit’s first major event of the year, the Royal Rumble.

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.

VPX-Owned Brand Quash Seltzer Sues PepsiCo

VPX-Owned Brand Quash Seltzer Sues PepsiCo

VPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the conglomerate has threatened its prospective distribution partners out of doing business.

Brand Refreshes: Anchor and Ballast Point Update Packaging; A-B and Molson Coors Overhaul Blue Point and Revolver

Brand Refreshes: Anchor and Ballast Point Update Packaging; A-B and Molson Coors Overhaul Blue Point and Revolver

San Francisco-based Anchor Brewing opted to give itself a makeover as a 125th birthday gift. Ballast Point has revealed new packaging art that has already begun rolling out to retailers. Granbury, Texas-based Revolver Brewing will roll out new artwork for its core offerings this spring. Anheuser-Busch InBev-owned Blue Point Brewing debuted a new logo and branding that will replace art that the Patchogue, New York-based craft brewery has been using for four years.

Sesh Seeks Middle Ground With Hybrid Cocktail-Seltzers

Sesh Seeks Middle Ground With Hybrid Cocktail-Seltzers

Like countless other beverage companies, XED (pronounced “crossed”) Beverages saw its growth plans for 2020 turned upside down with the outbreak of the COVID-19 pandemic last spring. Now — one year, one rebrand and one reformulation later — co-founders Zeke Bronfman and Nate Medow are looking to pick up from where they never got a chance to start.