Lil Yachty’s Yacht Water Builds on Atlanta’s Music Scene with Former Beer Leaders

Lil Yachty’s Yacht Water Builds on Atlanta’s Music Scene with Former Beer Leaders

Yacht Water was co-founded by Lil Yachty alongside entertainment and music mogul Kevin ‘Coach K’ Lee, along with bev-alc industry veterans Rachel and Peter Kiley of Atlanta-based Sneaky Pete Spirits and Monday Night Brewing. The founders have been building a regional following in Atlanta before pushing to wider markets.

Boston Beer to Launch 15% ABV Lytt Electric Coolers

Boston Beer to Launch 15% ABV Lytt Electric Coolers

Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.

A Beer For Mom (and Pls Remember the Flowers)

A Beer For Mom (and Pls Remember the Flowers)

As we sit on the cusp of Mother’s Day this year, let’s top and tail the newsletter with some love going out to our moms this week.

Circana: Craft Shines in April C-Store Scans; Grocery Declines Persist

Circana: Craft Shines in April C-Store Scans; Grocery Declines Persist

The convenience channel remained a lone bright spot for craft in the latest monthly report from market research firm Circana. Year-to-date (YTD) through April 19, craft dollar sales at c-stores increased 3.2%, while volume, measured in case sales, increased 0.9%.

In L.A., Stars Dish on Celebrity Brands

In L.A., Stars Dish on Celebrity Brands

Celebrity Brands. If they aren’t the only brands one can have – and one might have been led to believe we’re all headed that way, given the casting call that went out for panels at the Beverage Forum, which took place last week in L.A. – they’re a growing part of the business.

NIQ/Draftline Report: Draft Gains Share, Imports Drive Growth

NIQ/Draftline Report: Draft Gains Share, Imports Drive Growth

Draft beer increased its share of on-premise beer sales by volume to 53.1% in 2025, gaining 0.9 share points year-over-year, according to the latest Draft Beer Report from NIQ and Draftline Technologies. Those gains matched 2024’s, per NIQ’s On-Premise Measurement service, which tracks sales at licensed on-premise accounts across the U.S.

RNDC’s Dismantling; Plus, Eco Beverages and Russian River

RNDC’s Dismantling; Plus, Eco Beverages and Russian River

RNDC continues to unwind, so BevNET spirits editor Ferron Salniker joined the Brewbound Podcast to break down the latest. In addition to her analysis, the episode features conversations with Eco Beverages co-founder Anna Nadasdy and Russian River Brewing co-owner Natalie Cilurzo.