[00:00:00] Justin Kendall: Fourth of July week is here. Should we expect fireworks? Hello and welcome to the Brewbound podcast. I'm Justin Kendall.
[00:00:19] Jessica Infante: I'm Jessica Infante.
[00:00:20] Zoe Licata: And I'm Zoe Licata.
[00:00:22] Justin Kendall: Welcome back to the United States of America, Zoe.
[00:00:27] Zoe Licata: Thank you so much.
[00:00:29] Jessica Infante: Just in time for our big, big birthday.
[00:00:31] Zoe Licata: Yeah. Undecided how I feel to be back on this side of the world.
[00:00:36] Speaker 1: How are the Brits?
[00:00:37] Zoe Licata: The Brits were good. Honestly, the Brits there were better than the Brits here. They're a lot nicer over there than they have been visiting here. They have a sense of humor that is quite funny. They kind of give you shit always, even if you're just buying like a pack of chips, they're always giving you some shit about something, but in a very nice way.
[00:00:57] Jessica Infante: Is it because you called them chips and not crisps?
[00:00:58] Zoe Licata: No, no, I didn't say chips to their faces. No, it was great. It was very, very, very hot. It was like 95 degrees every day, as everyone has seen. There's a massive heat wave going on over there. And A.C. is not as predominant over there as it is over here. But otherwise, it was a fabulous time. Great concert. I drank, ironically, not a lot of British beers. I drank a lot of Guinness and Peroni, but it was all delicious.
[00:01:29] Jessica Infante: And I had a blast. Can you tell the people who you saw in concert?
[00:01:32] Zoe Licata: Yes, the whole point of my journey was I went and saw Mr. Harry Edward Styles at Wembley on Friday. It was spectacular. It's very cool to be at the show on his turf and everyone there's been following him forever and are all very, very British and in loving that they're British. It was cool. And Wembley is just like a crazy venue. How many times have you seen him? This is my third, third time.
[00:02:01] Justin Kendall: Wow. Well, let's get into those beer prices at Wembley.
[00:02:05] Zoe Licata: So great. I will add the caveat. This is all in, you know, pounds. It's a bit more expensive than it seems, but we walked in. The lines are like non-existent really. This was the smoothest experience at a stadium at a concert I've ever had in my entire life. We immediately were able to get 20 ounce pours of vodka lemonade that was on draft for nine pounds, which is what like 11, 12 bucks US.
[00:02:32] Jessica Infante: Wow. Conversion rates gotten great since last time I thought about it. Thanks, Brexit.
[00:02:37] Zoe Licata: Yeah. Beer wise, it was like seven or eight pounds for a beer or they had tons of deals of like you could get four beers for like 25 pounds. It's 35, less than 35 bucks. That was quite a difference from, you know, being at Fenway Park for a concert a couple of days beforehand and paying $25 for a large can of Suncruiser.
[00:03:01] Justin Kendall: Or what Jess spent at the Garden.
[00:03:04] Zoe Licata: Yeah.
[00:03:04] Jessica Infante: Yeah. I think we need to hash this out in there. Similar. Yeah. So is this like a Zoe Summer of Concerts?
[00:03:13] Zoe Licata: strictly british artists though at this point so if any others are out there but no just those two for now but it was a blast and yeah those prices were amazing even just out at the bars too the prices were significantly better than being out in boston incredible Yeah it was sweet and met some lovely women from Scotland while we were out there and they were very excited to hear we were from Boston and they bought us all mini Guinness shots and we had a fabulous moment so the the Boston Scotland romance is alive and well.
[00:03:49] Jessica Infante: I love that. After you left our company outing last week, me and some of the people who were left went out to another bar where the England game was on and it was like being in a library. It was silent. It was so weird. But one of our former coworkers who now works for like Visit Boston, like the tourism board, he came by to say hello and we were chatting and he told me that he, his coworkers, and then their Scottish counterparts are already planning all sorts of cross-promotional programming so that we can all visit each other and keep this love fest going.
[00:04:23] Zoe Licata: Who knew? Yeah. There were more Scots on my flight from London going back to Boston. They're just keeping the party going.
[00:04:31] Jessica Infante: Oh, they just heard that we like them. So now they're coming.
[00:04:33] Zoe Licata: Yeah, I guess. Great. I love it. So we were over in London for an England game on Saturday night, and that was interesting to see how they're celebrating it over there. And they just start drinking at three o'clock. The game was at 10 p.m. London time. There's still like four hours before the game. There were already lots of chants happening on the streets all along the river. There's all these bars and things forever. And so people are just you can just drink and be out and about and for however long you want. And so people are going at it. I don't know how many actually survived for the game. We found a smaller little pub to watch and it was a little less crazy, but quite lively.
[00:05:17] Jessica Infante: Amazing. Well, I guess we can bring this back around and kind of tie it to what we're here to do, which is talk about the beer industry. The Beer Institute last week, Chief Economist Andrew Heritage dropped a report with some data around the World Cup impact here in the US. And the one number that is really like stuck in my cross since then is that the first two weeks of the World Cup on-premise beer sales in Massachusetts are up 27.5%. Thanks to our new buddies, the Scotts. They feel like we talked about this so much, but it is a real thing that you can see and measure.
[00:05:51] Zoe Licata: Yeah. It felt like that much, but you never actually know.
[00:05:56] Justin Kendall: That's the greatest draw of this tournament. It's got to be the best fan base to bring into your city, at least for this industry.
[00:06:04] Zoe Licata: Yeah, I'm curious to see what, now they've been in Miami, if they've had, and Miami is already a big time party city and way more than Boston is, so I'm curious if they actually saw an uplift as well. But we needed it and we got it.
[00:06:20] Jessica Infante: Just about like every U.S. city from here on out invites the Scottish national team for like a friendly exhibition game every year.
[00:06:27] Zoe Licata: Yeah, apparently Robert Kraft is trying to get the NFL to let them have a Pats game in Scotland. So that is also a thing. So maybe we'll have some Scots coming over here for Pats games. What a time. Yeah. Who would have thought?
[00:06:42] Speaker 2: Mark your calendar. Brewbound Live is back on December 9th and 10th in Los Angeles. Join brewers, distributors, investors, suppliers, and industry partners for two days of beer and beverage alcohol conversations, fresh perspectives, and product discovery. Early registration pricing is available now. Head to brewboundlive.com to register.
[00:07:01] Justin Kendall: Well, have either of you seen this new Allagash commercial?
[00:07:06] Jessica Infante: Yes, I watched it when we first started talking about it this morning.
[00:07:10] Justin Kendall: I kind of love it.
[00:07:11] Jessica Infante: Did it make you want an Allagash White?
[00:07:13] Justin Kendall: Always, but yes. You're not going to find me hiking in the woods, but I thought this was pretty great. If you haven't seen this, you should seek it out. It's called Naturally Occurring and it's a couple hiking through the woods and all of a sudden they come upon a tree with a draft handle and they start pouring themselves some Allagash White because of course, why wouldn't you bring your glassware with you?
[00:07:38] Jessica Infante: But you could see it tucked into like one of the outer containers of her backpack. I do have one gripe, and this is very small, but the way that the guy goes to like pull the tap handle at first is terrible for him. He just like grabs the top of it and like pulls it down. And that's not, that's not, that's going to get you a lot of foam, dude.
[00:07:58] Justin Kendall: We need an executive producer, Jessica Infante credit on there to prevent this sort of thing from happening.
[00:08:05] Jessica Infante: Right. Are you shooting a commercial soon with the tap handle? Call me. I'll be there. You can just pay me in beer.
[00:08:14] Zoe Licata: Honestly, Maine is a place where I wouldn't be surprised if you could find a tree with a tap handle and suddenly have beer flowing through it. Maine is a magical place.
[00:08:24] Jessica Infante: That could happen. I didn't look at this, but I believe they actually sent us a link to something about how the tree tap was made.
[00:08:31] Justin Kendall: Oh, there is a behind the scenes video that I have not watched yet.
[00:08:35] Jessica Infante: Maybe they'd pour better in that one.
[00:08:39] Justin Kendall: Get a real bartender out there to teach him how to tap that.
[00:08:43] Jessica Infante: The Cicerone of the Woods.
[00:08:46] Justin Kendall: Well, the Cicerone of the Woods will be joining us at Brewbound Live on December 9th and 10th. And that is Rob Todd and Celine Frew from Allagash. They'll be talking about building kind of the gold standard for company culture out there in craft beer and beer in general.
[00:09:05] Jessica Infante: Yeah, that's gonna be a really great talk. I'm excited about it. Cause I mean, I know we've talked about this on the pod before, maybe this was how I framed it up to them when we pitched them on the idea. But I feel like when you encounter many people throughout the industry and if Allagash comes up, they always say, oh, if I didn't work where I work right now, I would wanna work at Allagash. Unless they're disgruntled, in which case they just say, I wanna work at Allagash. I think people recognize that it's a great place to be.
[00:09:32] Justin Kendall: couldn't agree more. And also, if you want to work at Allagash, you can do that right now. Or you can apply to do that right now because a big sales job is open and it's listed on our job board.
[00:09:47] Jessica Infante: Yes, they are hiring a director of sales because our pal Josh Fruchtman has departed for a really interesting setup. Did we talk about this last week?
[00:09:56] Justin Kendall: We didn't and we should have.
[00:09:58] Jessica Infante: Yeah, not on the pod. Josh is taking on this really interesting role where he is leading sales and revenue growth for two different entities right in his backyard for Atlas Brew Works, which is the DC based brewery taproom, and Dad Strength Beer, which is a mid strength beer that actually contract produces via Atlas. There's a link there and now Josh is going to split his time 50-50 on these two very different business models. So I can't wait to see how it goes. I think it's a really unique concept. I feel like fractional leadership roles have become a thing lately and this isn't quite that because Josh is all in with both, but it's interesting. I think I've said interesting like eight times now. I assume this definitely cuts down on some travel for him because the DC to Portland route was probably draining. And I do see that Allagash wants somebody within driving distance. So if that's you, give him a shout. I think living in Portland would be great. Absolutely.
[00:10:59] Justin Kendall: Never know, you might find one of those tree taps.
[00:11:03] Jessica Infante: Yeah.
[00:11:04] Justin Kendall: Let's talk a little bit about this week. We mentioned at the top that it's 4th of July week. Scans haven't been super great heading into it. Although, you know, we've seen some on-premise bump, like we've talked about through the World Cup. But our friend Lester Jones is always talking about the best temperature to drink beer. And right now it is horrid. So I'm not sure that we're going to see that much of a list, at least where I am. It is going to be in the 90s all week. And some places that's a little too hot for beer, apparently.
[00:11:38] Zoe Licata: Yeah.
[00:11:38] Justin Kendall: Unless you're in like Austin, he said, where it's got to be 100 before you give up.
[00:11:43] Zoe Licata: We're going to be near that over here. In Boston, it's going to be 90s all week after today, and it's going to be basically 100 on Thursday. I can tell you, London, 95 degree heat does not stop anybody from drinking beer. Here, if you could go home and have a nice air-conditioned space and just sit there and relax, you're probably not going to go out somewhere and have a bunch of beers.
[00:12:09] Jessica Infante: No. I don't know. Here, I'm at the Jersey Shore and will be for the next month or so. And it looks like we're not going to have it as bad as you guys. High 80s, 91 on Friday. I would drink a beer on any of those days.
[00:12:22] Justin Kendall: How's the plane watch going?
[00:12:25] Jessica Infante: Plane watch is off to a slow start. So this weekend, only Sunday was really a beach day. It looks like the crew at Stateside is the first one to get their banner plane contracts going. Cause I saw planes for Surfside and Superlight, but nobody else yet. So we'll see what happens. I did notice that Lavalette Liquors, which is the liquor store on our corner, I walk by it and like usually end up creeping on whatever unfortunate wholesaler delivery driver is there. And I am like looking at their case stacks like a crazy person. But they got a new sign over the winter that is branded with Michelob Ultra. So interesting.
[00:13:04] Justin Kendall: The drivers don't just say, you're back.
[00:13:09] Jessica Infante: No, I think they switched them around. I think it's like a different guy every week because you got to avoid the crazy lady on route 35. No. Actually, I haven't been in there yet. I did pop into the liquor store that's next to our Costco and I picked up an eight pack of super light and an eight pack of the Svetka vodka water. The clear cans. The clear can. Both really good.
[00:13:34] Justin Kendall: Is the clear can cool?
[00:13:36] Jessica Infante: The clear can is pretty cool. Is it plastic? I guess. Yeah, I was worried that it was going to taste like watery vodka. Yeah, but it doesn't. It's a little better than that. It's pretty good. Super light was good, really delivered on the blue sports drink flavor. And yeah, I have no complaints. I did overhear, there was a sampling in the store for some, I want to say it was Casamigos RTDs. The bottled ones or the little cans? The little cans. The sample rep could not really get many takers and there was one, kindly boomer age lady who just said, no, no, I'm a white claw girl. So it's a fan in Brick, New Jersey.
[00:14:23] Zoe Licata: I'm curious to see what everyone is picking up for this weekend because this is the notorious been waiting for 250 weekend. And a lot of brands have been saying this is going to be the weekend for them.
[00:14:38] Jessica Infante: How much more are people really going to drink? World Cup, I see being a different thing.
[00:14:42] Zoe Licata: because there's more people, right? There's people who are not normally here buying alcohol coming and buying alcohol. And there's more, I don't know, like events and stuff happening where you have an excuse to go out on a Wednesday night because there's the team you want to watch is playing and you can have a beer. That makes a lot of sense to me. July 4th, I don't see people really upping their intake so significantly from a previous July 4th of anything. Also, I don't know, maybe people are drinking so much for the World Cup that they're not going to go as crazy for July 4th.
[00:15:20] Jessica Infante: And also it's on a Saturday, so it's not like it's when it's a Thursday and then just lasts all weekend.
[00:15:24] Zoe Licata: Yeah. I'm sure the Friday before will have an uptick compared to a typical Friday and that type of stuff.
[00:15:30] Justin Kendall: Here's one for you. Numerator says that beverage alcohol is the number two purchase that consumers who are going to celebrate are going to make, and it's 44% this year. So 44% of folks out there who are celebrating are going to buy Bev-Alc, not specifically beer or whatever, but that number is the exact same as last year. So no change up, no change down, just a steady 44%.
[00:16:00] Zoe Licata: And I should have looked this up before. But do you remember last year's July 4th, how that went? In my head, it was disappointing.
[00:16:09] Jessica Infante: I think you're right. I mean, I think everything about last year was disappointing, no?
[00:16:13] Zoe Licata: Yeah.
[00:16:14] Jessica Infante: Isn't that the story of BevAlc 2025? Yeah. We never speak of this again? Historically bad.
[00:16:20] Zoe Licata: Yeah. I couldn't remember if July 4th was bad or if it was like the exception to everything being bad last year. You said it was historically bad?
[00:16:28] Justin Kendall: I mean, the year was. Oh, yeah. Historically bad.
[00:16:32] Zoe Licata: It might have been the exception to the rule.
[00:16:34] Jessica Infante: Yeah. I mean, July 4th is a funny one. It's not really an on-premise day.
[00:16:38] Zoe Licata: Yeah. According to our last, our Sakana Weekly report from last year, July 4th was below 2024, which was kind of how everything was going. It still had a, what the ever, the optimist Scott Scanlon classified as a massive acceleration in bug sales during the weekend, but did not meet 2024 standards.
[00:17:02] Speaker 1: But fell short. Yes. Hmm. Hey, we got a low bar.
[00:17:07] Zoe Licata: Yeah, exactly. Right. Right. But that's what we also said about all of last year and BevElk hasn't necessarily been able to meet that low bar so far. Some of the top brands from last year, just looking at growth, was a lot of the same folks we're still talking about right now. RTDs like Cutwater, Suncruiser, Surfside, Carbless, Long Drink, all up. July 4th was also kind of when make old show really made its its pass on Bud Light. That's interesting.
[00:17:43] Justin Kendall: Well, it's not going to be without an attempt, at least, because if you go to Fairway in Iowa, for your groceries and you spend 10 bucks on meat, you can get a $5.88 Miller Lite, Coors Lite, or Coors Banquet 12-pack of cans, plus deposit.
[00:18:04] Jessica Infante: That's amazing. Wow. What kind of meat?
[00:18:06] Justin Kendall: Just any... Any meat? $10 is all you got to spend on meat. Yes. Which I know you won't be doing, Zoe, but...
[00:18:15] Zoe Licata: I don't know.
[00:18:16] Jessica Infante: It's a good deal.
[00:18:17] Zoe Licata: Yeah. Does fake meat count?
[00:18:19] Justin Kendall: There are literally anti-fake meat campaigns here, ads, like the original health food, beef. Oh my God.
[00:18:29] Zoe Licata: Iowa always has such interesting beer deals and like combo deals. Massachusetts, we don't really do that. Can't really do that. No. A lot of grocery stores don't even sell alcohol, but I don't think I've ever made a purchase of a food item based on a beer price before.
[00:18:47] Justin Kendall: Honestly, they've got some great meat deals right now.
[00:18:52] Zoe Licata: I'm going to see most people July 4th, they're going to be buying meat anyway.
[00:18:56] Jessica Infante: Yeah.
[00:18:57] Zoe Licata: And they're probably going to be buying beer to go with that meat.
[00:18:59] Jessica Infante: So you might as well.
[00:19:00] Zoe Licata: Might as well.
[00:19:01] Jessica Infante: Get the deal, get the coupon. Dude, to Iowa's credit, my dad never ate red meat. He had high cholesterol. But when he started doing stuff for a presidential campaign and had to go to Iowa a lot, he got on a big state kick. So there's something there. He came home and was like, let's go out for steak. I'm like, who are you? You are like the fish and turkey man.
[00:19:24] Justin Kendall: Sounds like the diet that I should have. I realize this is super random, but this is like the July 4th episode. So we've got to talk about meat. We've got to talk about beer sales and temperatures and all this stuff. I like the tangents that we've gone on so far.
[00:19:40] Zoe Licata: I also guarantee we're going to get a promotions update from Bumbleeums real soon for the holiday as well. Totally. So I'm sure there are some other deals out there that we'll be talking about shortly.
[00:19:53] Jessica Infante: You know, I took some pictures of price signs at the bootleg Costco. Nope, I didn't get the price, but I did get a picture of three buzz balls biggies Buzz balls all over the place in London Really?
[00:20:10] Zoe Licata: Yeah, they are loving the buzz balls I saw a woman taking like an aesthetic picture like her boyfriend was taking a picture of her She was holding her buzz ball in front of the Tower Bridge Wow, no
[00:20:23] Jessica Infante: I always associate RTDs with London back when I used to read like London crimey books. And like the main character would be a troubled woman who was always drinking like a can gin and tonic on the train. And they didn't exist here at all. So I'd be like, wow.
[00:20:38] Zoe Licata: Yeah.
[00:20:39] Speaker: That's cool.
[00:20:41] Jessica Infante: And you know, like 18 years later, here we are.
[00:20:43] Zoe Licata: Yeah. I had a canned wine while I was there. Never would have thought to do that here ever. Really? Yeah. Like I know about a canned wine, but I've never, I mean, I also can't really go and drink out in public here. That is true. Takes away an occasion.
[00:20:59] Jessica Infante: I consume a canned wine on a plane. That's really the extent.
[00:21:04] Justin Kendall: Get yourself somewhere to roost.
[00:21:06] Jessica Infante: That's what's on JetBlue.
[00:21:07] Zoe Licata: It is. And you could get as much as you wanted on an international flight, I learned. It is free. All alcohol is free on these JetBlue international flights, and I had no idea. Did not consume any of it.
[00:21:20] Jessica Infante: Do you guys want to hear something wild that just occurred to me somewhat recently? I have not been on an airplane in 2026. That is wild. Right?
[00:21:28] Justin Kendall: You might be lucky.
[00:21:29] Jessica Infante: I know. It's kind of great. Because I was supposed to go to the Vibe conference and that got blizzarded out for me. And then all of our other conferences have been driving distance.
[00:21:42] Justin Kendall: Not bad. Not bad for the year.
[00:21:44] Jessica Infante: No, that's pretty good.
[00:21:46] Justin Kendall: Well, if anybody wants to sell any of those canned cocktail brands, now's the time to do it, by the way.
[00:21:53] Jessica Infante: Yeah. What did you hear from some of our deal making friends?
[00:21:57] Justin Kendall: Yeah, I flew on a plane to Chicago. So unlike Jess, I've been airborne many times. Arlington Capital Advisors Townsend Ziebold and Ryan Lake from JPMorgan gave a talk at our friends the Beer Marketers Insights Conference and Townsend said that it's it's time to sell if you've got an RTD brand because There are more strategic buyers than there are sellers, or at least brands of scale is the way he put it. And you can kind of guess who the brands of scale are. And he said their phone is ringing too from spirits companies at this point. They've been out of the game. for the most part, because they don't have the network for this and they didn't really understand these brands, but they are high velocity brands and they are growing and now they're interested. So if you're looking to sell, now's the time and you can read this story at Brewbound.com right now.
[00:22:59] Jessica Infante: And his takeaway here, I feel like he didn't quite say it, but was basically saying is like, you need to run these through a beer network, right?
[00:23:06] Justin Kendall: Yeah, absolutely. In no uncertain terms.
[00:23:10] Zoe Licata: Yeah, I mean, that's just how that segment or category or whatever you want to call it has evolved now. It's just it operates like a beer brand. Consumers look for it in similar ways, the placements and locations and everything. It's just it operates like a beer. It doesn't operate like a bottled spirit.
[00:23:33] Justin Kendall: We should throw one more thing out there for our friends in craft, because Ryan threw out that There is a counterintuitive hypothesis theory that there are some good craft brands out there still and there's an opportunity out there for somebody to put the pieces together into a platform. We've seen these things happen before, but I wonder about that because we know the good brands that are out there and they're making great beer and they're kind of owning their own territories. And I wonder about being able to sort of piece this together and who would have the money to do it. And would it be private equity or are we talking about something else?
[00:24:17] Jessica Infante: I think the question just remains is when you have like a gem of a brand that really owns its home market, how much can you scale that? Like, how big can you get before you lose the luster that made you special in the first place? Yeah.
[00:24:31] Justin Kendall: Very few brands can travel, right?
[00:24:34] Zoe Licata: Yeah, I think these ones are also curious because how tied they are regionally is varied to their brand story. I mean, sure, like Stateside is tied to, you know, Philly for sure, but there's not as much just super small regional brands. They all kind of had wider ambitions.
[00:24:54] Jessica Infante: But I mean, surf signs in all 50 states. There's nobody in Texas that would say, I can't drink this, this is from Philly. But when you think about, I don't know, say like a Fiddlehead. Fiddlehead does great in the Northeast. It gets a little bit farther into the Mid-Atlantic, still does great, but could that play in Oregon?
[00:25:19] Justin Kendall: And you wonder about brands like Lawson's and how they can travel and the very specific route of distribution that they demand, which is that cold chain distribution. But I think Firestone Walker is going to be sort of the test case too of how this plays out with Stone because you're going to have split distribution between what they do on the West Coast and in Texas and what Boulevard does just eastward and how that brand can still travel, what provenance it may or may not have in Virginia and on the East Coast at this point. And Firestone doesn't even travel that far.
[00:26:01] Jessica Infante: No, Firestone pulled out of New England.
[00:26:03] Justin Kendall: Yeah. Right. Burned in our brains.
[00:26:06] Jessica Infante: Yeah. I think that's like one of the first conversations I really ever had with our dear pal, Mr. David Macon was about them exiting. I assume all of New England. I don't really remember at the time. Yeah. I feel like the Firestone situation is really shaping up to be a story of like West Coast dominance, which makes sense. I am sure that Stone probably outsells Firestone out here on the East Coast. I don't know that they need to build that up to scale equally out here. But if you were to build like an East Coast similar multi-brand craft platform, like who would you draft? I'm not asking you guys to answer this. I don't think we need to do all of that.
[00:26:50] Zoe Licata: But yeah, if they need to. If you have a West Coast dominance, you are doing just fine. There is nothing else that you need at that point. That market is massive.
[00:27:05] Justin Kendall: And they've picked up some very nice volume to fill their tanks and fill their, their pipeline and make themselves even more important to their retailers. So it can be done. Should be fun to watch it all play out. Anything else that we should get into before we get out of here for the fourth?
[00:27:26] Jessica Infante: I don't think so. What are you guys doing for the fourth?
[00:27:28] Justin Kendall: Hopefully very little.
[00:27:30] Zoe Licata: Nice. A beach day at some point, probably Friday. Lots of parties happening, but 4th of July is interesting. And it's an interesting holiday to celebrate right now. There will be beverages consumed wherever I am. I know that.
[00:27:46] Justin Kendall: Well, you'll report back next week. Jess will let us know. She'll be our eye on the sky and, uh, have a happy 4th of July to everyone out there. Hopefully you're drinking whatever you're drinking.
[00:27:59] Zoe Licata: Do not drink and do fireworks. Don't drink and do fireworks, please. Yeah. I mean, if anyone's doing any cool July 4th or 250 things or seeing weird promotions out in the wild or any of that stuff, you can send them to us.
[00:28:15] Justin Kendall: Send us your displays, send us your deals. And, uh, I'll be getting my phone camera out in the aisles and taking pictures of pricing.
[00:28:25] Speaker 3: So what a weirdo.
[00:28:27] Justin Kendall: Yeah, I know. Right. All right. We'll be back next week.
[00:28:33] Jessica Infante: And that's our show for this week. Thank you for listening. The Brewbound Podcast is a production of BevNET CPG. Our audio engineer for the Brewbound Podcast is Joe Cracci. Our technical director is Joshua Pratt and our video editor is Ryan Galang. Our social marketing manager is Amanda Smerlinski. Our designer is Amanda Huang. If you enjoyed this episode, please share it with your colleagues and friends and review us on your listening platform of choice. You can find our work at Brewbound.com. And we also welcome feedback and suggestions at podcast at Brewbound.com. On behalf of the entire Brewbound podcast team, thank you for listening. We'll be back next week.
