As any bev-alc professional will tell you – nothing moves product like associating it with the end of a marriage. Or at least that’s my guess as to the pitch in the Twisted Tea marketing meeting for its end-of-summer sales push. The marketing group at Twisted Tea took the phenomenon of divorce filings increasing at the end of summer and thought “How has no one ever used this to sell FMBs?!”

Before the legacy craft brewery was resurrected earlier this year, 21st Amendment (21A) seems to have run up a sizable tab with the Alcohol and Tobacco Tax and Trade Bureau (TTB).

The National Black Brewers Association (NB2A) is now operating as a board-run enterprise led by president Annie McGinnis.

James Watt’s second offer for BrewDog tops £30M; Atwater’s Grand Rapids taproom to shutter; Lost Abbey’s Monastery marks grand opening; Southern Glazer’s execs on being a ‘total beverage solution;’ Coors Light x Patrick Mahomes series continues; Molson Coors brings Italy’s wine window concept stateside for Peroni

Despite a looming regulatory ban, hemp beverages are booming. The category grew 133% year-over-year between 2024 and 2025, according to a new report by the Hemp Beverage Alliance.

There’s a large group of consumers with proven loyalty and potential to drive bev-alc sales that has gone relatively overlooked by the industry: women’s sports fans. Hurray’s Girl Beer is hoping to change that.

On-premise gains from the FIFA World Cup slowed slightly after the tournament’s headline-making hot start, but new data from on-premise insights firm BeerBoard suggests that later weeks may have been just as impactful to bars and restaurants – at least when it comes to draft sales.

Want to unleash faster growth in adult non-alcoholic drinks? Get ready to break some rules, says Jill Sites, who recently concluded a stint as EVP of sales at non-alc brand The Pathfinder.

The country’s second-largest grocery retail chain is reportedly moving into hemp THC drinks.

Hard cider has continued to post year-over-year (YoY) growth this year despite bev-alc’s Q2 slowdown, as both regional and national brands have found gains, according to new data from 3 Tier Beverages.

Best Day Brewing founder and CEO Tate Huffard believes the modern non-alcoholic (NA) beer movement is now in its second wave – one characterized by “belonging.”

Joel Gott Wines, a powerhouse producer of entry-level supermarket staples, is tapping ready-to-drink (RTD) and functional trends with a new release launched today.

Five months after an unsuccessful bid to buy back BrewDog, co-founder James Watt is at it again. The Scottish entrepreneur announced today that he has made an offer to Tilray Brands to reacquire BrewDog via his Second Best brand, which he founded in May. Details of the offer were not made public.

The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.