Beer category dollar sales at off-premise retailers increased +2% year-over-year for the week ending August 21, outpacing total beverage alcohol dollar sales growth (+1%), according to market research firm IRI.
Non-alcoholic beer maker Athletic Brewing Company launched a new “Fit For All Times” campaign today, featuring several familiar names, including NFL player J.J. Watt and celebrity chef David Chang – both early investors in the Stratford, Connecticut-based company.
In this Brew Talks replay, Sam Calagione of Dogfish Head, Dan Kenary of Harpoon’s parent company Mass. Bay Brewing and Suzanne Schalow of Craft Beer Cellar share their views on the evolution of the beer category with the addition of fourth category offerings such as hard seltzers, spirits-based canned cocktails, hard kombuchas, hard teas and more.
With the summer selling season’s last gasp just days away, NielsenIQ VP of beverage alcohol though leadership Jon Berg expects ready-to-drink (RTD) offerings and beer “to have positive momentum” this Labor Day holiday weekend. However, Berg cautioned that results may be “slightly muted” compared to 2021 as shoppers are “really starting to feel substantial impact from inflation now.”
Boston Beer Company is launching a multimillion-dollar, multi-channel marketing campaign to support Truly Hard Seltzer, which it recently reformulated with real fruit juice. In the new ad campaign, Boston Beer, which has leaned on singer Dua Lipa in previous Truly ads, has instead turned to fruit flies to help promote the reformulated hard seltzer brand.
Beer inventory in wholesalers’ warehouses is at risk of expiring in the next 30 days, according to the National Beer Wholesalers Association (NBWA) August edition of the Beer Purchasers’ Index (BPI).
Europe’s hot and dry growing season will result in lower yields this year from some of the world’s largest hop producing countries, global hop supplier BarthHaas reported Tuesday.
Happy hour is more popular than ever, according to data from beer-centric social media platform Untappd, which shows late afternoon and early evening check-ins have stolen share from nighttime drinking.
Jared Welch, co-founder and production manager of Southern Grist Brewing Co., doesn’t like to back down from a “brewing challenge.” So when the Nashville brewery was approached by Franklin, Tennessee-headquartered Hardee’s to turn the fast food giant’s biscuits into beer, Welch was ready and willing.
The founders of Sunboy, a spiked sparkling coconut water, initially got together slanging fresh coconuts at events and parties in New York. The two hosted parties on the Brooklyn Bridge selling coconuts from a bicycle, eventually growing the enterprise to offer the experience at food and corporate events. But when the pandemic put those events and that hustle to a stop, Luke McKenna and Yair Tygiel were forced to come up with another product: a hard coconut water.
In case you missed the news, Jack Owoc is a free agent. After a drawn-out divorce worthy of Hollywood, Owoc’s Bang Energy finally settled its termination agreement with distribution partner PepsiCo in June, presumably closing that tumultuous chapter of the company’s story.
The college football season kicked off last weekend and will go into full throttle this Labor Day weekend. For those watching at home, Boston Beer Company’s Twisted Tea will be heavily featured this weekend and throughout the season. Boston Beer’s playbook for Twisted Tea includes a 360-degree marketing “Tea Drop” campaign, with new 15- and 30-second TV spots that will be featured across the major networks airing college football games.
Molson Coors U.S. president of sales and distributor operations Kevin Doyle will retire on December 31 after nearly 40 years with the company. Chief customer officer Brian Feiro will backfill Doyle’s position after training with him for the next several months, Molson Coors announced today.
Beer Kulture, Brave Noise, and Women of Bevolution have launched a grant program aimed at helping underserved groups launch businesses in the craft beverage industry.
