Marketing and ad executives break down the winners and losers of this year’s beverage-alcohol Super Bowl ad battle. Deb Gabor, CEO of Sol Marketing, and Mario Natarelli, managing partner of MBLM, each share an industry insider’s view on the ads for Bud Light, Miller Lite, Coors Light, Michelob Ultra, Crown Royal, Remy Martin and more.
For the full fiscal year, Boston Beer shipped 8.2 million barrels to wholesalers, marking a -3.8% decline compared to 2021. Depletions (shipments to retailers) also declined by -5%.
Fast-growing non-alcoholic beer maker Athletic Brewing’s valuation is at just under $500 million, according to a Forbes profile released today.
Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.
CPI for Beer At-Home +9% in January vs. 2022 The Consumer Price Index (CPI) for beer at-home continues to outpace inflation, increasing +9% last month versus January 2022, according to the U.S. Bureau of Labor Statistics (BLS). Beer price hikes have yet to slow down, increasing +8.6% year-over-year (YoY) in December, +7.7% in November and… Read more »
Data released last week by the Distilled Spirits Council of the United States (DISCUS) showed that for the first time spirits revenues outpaced beer, but how did craft spirits measure up? At last weekend’s American Craft Spirits Association Conference in Portland, data experts shared insight into the segment’s growth and opportunities.
Price increases and easy comps carried off-premise beer dollar sales up +7%, to nearly $2.9 billion, year-to-date through January 29 in multi-outlet and convenience stores tracked by market research firm IRI. Although dollar sales climbed, volume (measured in case sales) was slightly down -0.3% through the first month of 2023.
Springdale Beer Company, the ale-centric offshoot of Jack’s Abby Craft Lagers, has been put “on hiatus indefinitely,” the Framingham, Massachusetts-based brewery announced Monday.
Draft beer volume increased +4.1% during Super Bowl LVII compared to last year’s game, according to on-premise data firm BeerBoard.
Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.
Andrew Merinoff wants to invest in products that seem impossible to pull off.
Boston Beer Company’s named executive officers (NEO) will all receive raises in 2023 and most will receive a portion of their 2022 bonuses, according to a U.S. Securities and Exchange Commission (SEC) Form 8-K filed last week.
San Diego-based hard kombucha and canned cocktail maker JuneShine will debut its first Super Bowl commercial Sunday in its home market of San Diego, encouraging watchers of the Big Game to “please earth responsibly.”
Employees at Anheuser-Busch (A-B) InBev-owned Widmer Brothers Brewing have voted to join Teamsters Local 162, the union announced. Stony Creek Brewery has been approved by its hometown of Branford, Connecticut to construct a new tank farm, which would expand the company’s brewing capacity from 48,000 barrels, to 100,000 barrels.
